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ANALYSIS: Apple iPod still blows away mobile phone music challengers
Posted by Arne Hess - on Monday, 15.08.05 - 18:11:05 CET under 01 - General News - Viewed 8917x
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Ouch, this will hurts all Orange SPV C500 and Windows Mobile Smartphone-lovers but according to cellular-news, which posted the results of the latest mobile application report, Strategy Analytics doesn't see a bright future for music phones yet (compared to dedicated music devices like the Apple iPod) and I have to admit that my #1 music device is still my Apple iPod indeed.

In this analysis, the Strategy Analytics advanced buyer panel performed head to head benchmarks of the iPod against 4 leading mobile music enabled devices: Samsung E720, O2 XM, SEMC V800 and the SPV C500.

"The 02 XM leads for music feature usability, while the Samsung E720 was rated best overall among a relatively weak set of music phone contenders," noted David Kerr, Vice President of the Global Wireless Practice at Strategy Analytics.

While the iPod got a 92'er rating, the C500 got 76'er rating only, basically the last position of all compared devices. Looks like one of the reasons for this result was the missing media keys which should become better with Orange's C550 or Qtek's 8300/T-Mobile's SDA (II) Music.

Cheers ~ Arne

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Posted by farnold on 16.08.05 - 00:06:40

Strategy Analytics doesn't see a bright future for music phones yet

Are we still believeing in what so called "analysts" say? When I worked for a Big-5 company around 6 years ago I used the best-known analyst company to do a survey around Customer Relationship Management, it's market demand and our ability to deliver to market demands. In the famous magic quadrants we ended up being the no. 2 in the market - while we had never delivered or even won a single project. Maybe that was just related to the $s we paid for this report... so why should I even look at analysts reports anymore?

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