Mitac already announced (but haven't released so far) its first Microsoft Windows Powered Smartphone 2002, the MiTAC Mio 8380, and now they are going to announce two more Smartphones which should be released later this year.
Mitac International hopes its Mio-branded handsets will become "THE" high-end handset brand in China, said company chairman Francis Tsai.
According to Tsai, the company will launch a branding campaign costing about 60 million to 70 million Yuan and establish up to 20,000 retail channels throughout China to promote its smartphones.
The company plans to launch two more smartphone devices before the end of the year and expects monthly shipments to reach 50,000 units, contributing NT$1 billion (about US$29 million) in sales, according to Tsai. Both models will be powered by Microsoft's Windows Powered Smartphone 2003 operating system, Tsai said. Current smartphone shipments stand at 15,000 units a month.
In addition to China, Mitac also markets its smartphone in Taiwan, working with Far EasTone Telecommunications (FET), a local mobile phone carrier, and Synnex Technology International, Taiwan's largest 3C channel retailer. Tsai revealed that the company is talking with a handful of European and US wireless operators on future smartphone deals.
That's pretty interesting. After mmO2, Mitac is the second OEM/ODM who is talking about releasing a Windows Mobile 2003 powered Smartphone end of this year. Windows Mobile 2003 for Smartphone is the follower of the currently used Smartphone 2002 OS which is used on all currently available Microsoft Smartphones like the Orange SPV, PPCW.Net i-Mate and Compal AR11 but isn't officially announced by Microsoft so far.
Also please note that Mitac's first Windows Smartphone, the Mio 8380 isn't available so far - according to PPCW.Net sources in Taiwan it's expected to be released around the 15th this month.
Cheers ~ Arne
Related Links: [More Information] Original Source : [DigiTimes]