Microsoft in future also pays more attention to consumer and prosumers? Seems
so, according to latest reports and Tuesday's announcement that Microsoft has
hired Todd Peters, formerly an executive with Staples, to become Microsoft's
Corporate Vice President of Marketing for its mobile communications business.
According to Yahoo! News, Peters is tasked with positioning Windows Mobile to
appeal more to a consumer audience. He fills a position left vacant by Suzan
DelBene, who recently left the company. The announcement reflect a recent push
at Microsoft to attract more consumers:
"We are definitely moving into making Windows Mobile come alive for the
consumer," said Scott Rockfeld, group product manager at Microsoft's Windows
Mobile group. Rockfeld and other Windows Mobile executives have been emphasizing
that the operating system is designed to be attractive to users in their
personal lives as well as their work lives.
So far, Windows Mobile mainly addressed the corporate market and Exchange
customer. Sure, also consumers and prosumers bought Windows Mobile PDAs and
smartphones in the past and Microsoft never hid that you can also listen music,
watch videos and play games with your Windows Mobile device but the clear focus
also in the communication - was about "work wherever you are".
Cheers ~ Arne