Looks like the time, where HTC was just another Taiwanese ODM - manufacturing devices for others, is definitely gone. Not only Chief Executive Officer Peter Chou said this morning that non-ODM phones (therefore devices sold under the HTC brand name) now account for more than 70 percent of the company's sales, now HTC takes it to the next level of marketing.
Was Windows Mobile so far something for geeks and gadget lovers, and HTC as
brand name was known by insiders only, the Taiwanese
ODM device manufacture/brand now launched another viral marketing campaign.
Unlike HTC's previous viral marketing campaign for the HTC Athena/HTC
Advantage, which definitely addressed hard-core geeks and gadget addicts only,
the new campaign clearly focuses on emotions to address a broad (and for HTC new) mass-market consumer clientele.
Check out HTC's latest HTC Touch spot and let us know what you think?
Cheers ~ Arne