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CAMPAIGN: HTC launches Viral Marketing campaign for the HTC Touch
Posted by Arne Hess - on Tuesday, 12.06.07 - 15:56:26 CET under 02 - Windows Mobile News - Viewed 10131x
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Looks like the time, where HTC was just another Taiwanese ODM - manufacturing devices for others, is definitely gone. Not only Chief Executive Officer Peter Chou said this morning that non-ODM phones (therefore devices sold under the HTC brand name) now account for more than 70 percent of the company's sales, now HTC takes it to the next level of marketing.
Was Windows Mobile so far something for geeks and gadget lovers, and HTC as brand name was known by insiders only, the Taiwanese ODM device manufacture/brand now launched another viral marketing campaign.

Unlike HTC's previous viral marketing campaign for the HTC Athena/HTC Advantage, which definitely addressed hard-core geeks and gadget addicts only, the new campaign clearly focuses on emotions to address a broad (and for HTC new) mass-market consumer clientele.

Check out HTC's latest HTC Touch spot and let us know what you think?

Cheers ~ Arne


 
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Comments
Posted by Marketing Guy on 12.06.07 - 17:20:02

Definitely well done! However, I know I have a problem if I would talk (in this case touch) to my mobile phone. This is a typical geek behavior, normally only seen from Apple fanboys. But well, wait until next month and you will definitely see guys running through the street "touching" and polishing their iPhones. wink

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