Broadcom Corporation, a global leader in semiconductors for wired and wireless communications, today announced a significant expansion of its cellular design center in Taiwan that will help to drive development of a new generation of Microsoft Windows Mobile smart phones based on Broadcom's highly integrated 3G cellular chipsets.
As the 3G cellular market evolves towards higher speed connections such as
high-speed packet access (HSPA), mobile operators and handset manufacturers are demanding advanced, open operating systems (such as Windows Mobile) and
affordable hardware platforms to deliver high quality multimedia and other
advanced features to consumers.
Broadcom BCM2153 HSPA processor (announced in February 2007) uniquely
integrates powerful applications, multimedia and 3G modem processing on a single
chip to enable a powerful smart phone platform at feature phone prices. The
Taiwan design center expansion will support the development of advanced
applications that the BCM2153 enables, with a particular focus on Windows Mobile
"We expect smart phones to capture increasing market share as optimized
silicon solutions drive handset costs lower," said Jim Tran, Vice President
and General Manager of Broadcom's Mobile Communications line of business.
"By expanding our Windows Mobile engineering team with local Microsoft
development expertise in Taiwan, we have created a true Microsoft-based
design center of excellence that will help our customers bring to market
innovative new smart phone products based on Windows Mobile."
"This initiative from Broadcom underscores the momentum and rapid
adoption we are seeing for the Windows Mobile platform," said Eddie Wu,
Senior Director of Device Solutions Sales Asia & WW ODM Ecosystems,
Microsoft Corp. "Our partner ecosystem today includes a strong cadre of
developer partners, leading mobile operators and 48 device makers shipping
over 140 different phones worldwide. Windows Mobile enables partners to stay
on the cutting edge of device innovation and roll out new services and
applications to the market quickly. We look forward to continuing our strong
relationship with Broadcom and supporting its expanded resources in Taiwan."
The Broadcom Taiwan Design Center is located in the Xin-Yi district of Taipei
City, and employs a sizable team of software development engineers focused on
smart phone software and the integration of Microsoft Windows Mobile
applications with Broadcom cellular hardware and software platforms.
Cheers ~ Arne