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CONFERENCE: Microsoft unveils Windows Phone 7 Series Development Strategy and Tools at MIX10
Posted by Arne Hess - on Monday, 15.03.10 - 17:00:00 CET under 02 - Windows Mobile News - Viewed 7103x
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Today, Microsoft's MIX10 developer conference kicked-off with a keynote from Scott Guthrie, .NET Developer Platform and Joe Belfiore, Windows Phone Program Management. The MIX is a three day conference for web designers and developers building the world's most innovative web sites and during the keynote, Microsoft will unveil the development platforms for the Windows Phone 7 Series that will bring new applications, games and experiences to life. This includes Microsoft's end-to-end mobile development platform vision, new and free Windows Phone developer tools and an updated Windows Phone Marketplace. Furthermore, Microsoft has announced the release candidate of Silverlight 4 and Expression Blend 4 Beta.

  • End-to-End Mobile Development Platform: By combining Silverlight for rich internet applications and the XNA Framework for game development, developers and designers will be able to build visually stunning and immersive applications and games on the Windows Phone 7 Series.
  • Free Windows Phone Developer Tools: Microsoft will release a free comprehensive tool support package for Silverlight on Windows Phone 7 Series, available for download. Expression Blend for Windows Phone and a preview of Microsoft Visual Studio 2010 Express for Windows Phone will be also included as part of the download.
  • Windows Phone Marketplace: Microsoft made available a new merchandising tool that will enable developers and designers to bring applications and games to market and increase the discoverability of applications with customers while supporting one-time credit card purchases, mobile operator billing and advertising-funded applications. Also at MIX, Microsoft will detail how developers and designers from 30 countries will bring content to market with Windows Phone Marketplace, the evolution of Microsoft's mobile application market which was initially introduced with the launch of Windows Mobile 6.5. With Windows Phone Marketplace and the new Marketplace hub, developers can easily promote applications and games to Windows Phone customers right on the phone, while earning a 70 % revenue share.
  • Silverlight 4 Release Candidate (RC): In addition, Microsoft announced a release candidate (RC) for Silverlight 4 which will enable developers to create and deploy even more robust applications and rich interactive experiences.
  • Expression Blend 4 Beta: Microsoft will demonstrate Expression Blend and announce the availability of a Community Technology Preview (CTP) for Expression Blend 4 for Windows Phone. Expression Blend 4 for Windows Phone provides exactly the same streamlined development workflow for Windows Phone that was previously only available for Silverlight and .Net applications; including features such as Behaviors, sample data and the visual state manager.

Right after the keynotes end Microsoft's Channel 9 Live will begin streaming with interviews with Joe Belfiore, Bill Buxton, Dean Hachamovich, Albert Shum, Doug Purdy, Erik Meijer and many more. Developers not attending the MIX10 can also send their questions to @ch9live on Twitter.

Cheers ~ Arne


 
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