Somebody at the mainstream-media got confused in terms of the AT&T Wireless / Cingular branding since US Today reported yesterday, that SBC Communications plans to rebrand Cingular to AT&T (after they have rebranded AT&W Wireless to Cingular).
Since we have the web today, such words spreads pretty fast:
"We plan to sell our wireless service under AT&T Wireless at some point, but we don't have any definitive plan (now)," said AT&T spokesman Selim Bingol, confirming comments made by Chief Executive Ed Whitacre to USA Today.
I don't have any direct contacts to Cingular or AT&T Wireless but interesting enough I got the following E-Mail yesterday evening - from Cingular:
Cingular offers a chance to win $100 AmEx gift card for web content managers willing to lend a hand. 1 in 10 will win.
Following the acquisition of AT&T Wireless, Cingular continues to notify webmasters of our website change. In April 2005, the www.attwireless.com domain ceased to exist, and currently is no longer owned by Cingular (formerly AT&T Wireless). Therefore, we ask that all sites linking to www.attwireless.com or www.attws.com be changed as soon as possible, in an attempt to correctly direct users and prevent dead links.
You currently have a link to www.attwireless.com or www.attws.com on the following page: http://www.theunwired.net/?itemid=2098. We would appreciate if you could please update the link to the correct domain provided below.
Current Anchor Text: More Information
Proposed Anchor Text: Cingular Wireless
Current Link URL: http://www.attwireless.com/smartphone
Proposed Link URL: http://www.cingular.com
In assisting us with this change, you will be entered to win $100 AmEx gift card. In order for you to be eligible for this offer you need to provide us with a response notifying us that the link has changed, and include the URL on which the change has taken place.
We appreciate your consideration and cooperation with this request. Should you have any questions please donÃ¢â‚¬â„¢t hesitate to contact us.
Cingular Wireless Online
Come on guys, if they would really rename back to AT&T Wireless, they wouldn't send out this kind of E-Mails the same moment the have "announced" a name change from Cingular back to AT&T Wireless. Sometimes (professional) journalists should either listen better or should ask if something is unclear. They shouldn't presume anything, not if they work reliable.
Cheers ~ Arne