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CONFUSION: Will Cingular rename back to ATT Wireless? IMHO they wont!
Posted by Arne Hess - on Tuesday, 22.11.05 - 11:34:22 CET under 01 - General News - Viewed 10501x
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Somebody at the mainstream-media got confused in terms of the AT&T Wireless / Cingular branding since US Today reported yesterday, that SBC Communications plans to rebrand Cingular to AT&T (after they have rebranded AT&W Wireless to Cingular).

Since we have the web today, such words spreads pretty fast:

"We plan to sell our wireless service under AT&T Wireless at some point, but we don't have any definitive plan (now)," said AT&T spokesman Selim Bingol, confirming comments made by Chief Executive Ed Whitacre to USA Today.

I don't have any direct contacts to Cingular or AT&T Wireless but interesting enough I got the following E-Mail yesterday evening - from Cingular:

Cingular offers a chance to win $100 AmEx gift card for web content managers willing to lend a hand. 1 in 10 will win.

 

Following the acquisition of AT&T Wireless, Cingular continues to notify webmasters of our website change. In April 2005, the www.attwireless.com domain ceased to exist, and currently is no longer owned by Cingular (formerly AT&T Wireless). Therefore, we ask that all sites linking to www.attwireless.com or www.attws.com be changed as soon as possible, in an attempt to correctly direct users and prevent dead links.

 

You currently have a link to www.attwireless.com or www.attws.com on the following page: http://www.theunwired.net/?itemid=2098. We would appreciate if you could please update the link to the correct domain provided below.

 

Current Anchor Text: More Information
Proposed Anchor Text: Cingular Wireless

 

Current Link URL: http://www.attwireless.com/smartphone
Proposed Link URL: http://www.cingular.com


In assisting us with this change, you will be entered to win $100 AmEx gift card. In order for you to be eligible for this offer you need to provide us with a response notifying us that the link has changed, and include the URL on which the change has taken place.


We appreciate your consideration and cooperation with this request. Should you have any questions please don’t hesitate to contact us.

Thank you!
H C
Cingular Wireless Online

Come on guys, if they would really rename back to AT&T Wireless, they wouldn't send out this kind of E-Mails the same moment the have "announced" a name change from Cingular back to AT&T Wireless. Sometimes (professional) journalists should either listen better or should ask if something is unclear. They shouldn't presume anything, not if they work reliable.

Cheers ~ Arne


 
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Comments
Posted by un-named on 22.11.05 - 20:27:38

I am a Cingular corporate employee. An internal memo we received yesterday states that Cingular will remain a national brand and that the name change will only be used when offering combined billing servces and that all money received will go back to Cingular's bottom line. This is something we currenty offer through Bellsouth. The only change will be the name for the wireless portion of the service through them and former SBC wil now be AT&T or AT&T Wireless.

Posted by Arne Hess on 22.11.05 - 22:32:17

Hi "un-named" (btw: cool name ;-)!
Thanks for the clarifications and that way it makes sense. Good luck for the Cingular/AT&T (or was it at&t) future.

Posted by KC on 22.11.05 - 23:58:52

I am also a corporate employee. From what I have understood, some markets will retain the cingular name, but most will go back to AT&T. This makes sense though. Cingular came in to these AT&T markets and took over. While doing this, they gained a very poor name for themselves. In my market, people loved AT&T. AT&T is a much stronger brand name and I can almost guarantee that they will convert back it. why? ... well if you could package all of your communication services into one, perhaps bundle it and show advantages of these bundles, consumers will love it. Look at all of Verizons services... Well I think AT&T is going for this, but are going to market it more like Apple is marketing their products.... They will open these AT&T central stores; your one stop shop for communications. IMO this is whats going on.

Posted by phillip on 25.11.05 - 16:50:36

Hmm...

I wonder if there is any chance that Cingular is planning on selling off some of its markets.

Does anyone know what the financial sheet of the new Cingular looks like since the acquisition?

Posted by joan on 23.12.05 - 11:21:02

i am sorry i hate cingular i was a AT&T customer and was very happy and know that it is cingular i am so looking for a new phone service because i dont like cingulas it stinks sorry AT&T was a very good company and i was with AT&T for a long time there are alot of unsadifid customers  you will lose alot. if we dont get AT&T back i got over 400 I have sine that are not happy with your company the workers do a good job. mine contract is up in a few months and i am so gone because you guys have a very poor company AT&T needs too get back. cingular dose alot of messing up your bill mine daughter payed her bill of 193.43 and they put her money in mine acct and put mine 57.00 in her acct  bad bad bad  they do that alot  i am going too call  call3 new so they can put you guys on the air so people will know not too go with cingular  i am not a very happy  customer as you can tell i am fead up with cingular  happy holiday.

                                           joan moss not a customer for very much longer
                           
                                                  thank god

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