Motorola yesterday announced SCREEN3 - an innovative technology solution that lets consumers get news, sports, entertainment and other premium content and services directly from their mobile device home screen (no buttons to push, no browsers to launch).
Motorola's SCREEN3 includes a media gateway server to manage content and client technology to create media channels on the device home screen, providing consistent content management from back-end to device. The solution also provides "smart synchronization" so only new, fresh content gets delivered to the device, minimizing network traffic and increasing consumer satisfaction. The result? Content is displayed simply and seamlessly on the mobile phone home screen, finally making it easy for consumers to find and use wireless data services.
"Subscribers want the latest mobile content without having to click, scroll and hunt through menus for it," said Cheryln Chin, Corporate VP, Mobile Software Solutions, Motorola. "And network operators want to be able to do more with mobile data services. With Motorola's SCREEN3 solution, we address both sets of needs, making the mobile phone the next major media gateway by putting content where it belongs, in front of subscribers' eyes, zero-clicks away."
Motorola's SCREEN3 solution is designed to help operators drive mobile data usage and generate revenue. Operator studies show a drop off in users with every click that it takes to access content. By placing targeted content and promotions on the device home screen - where it's easy access and impossible to miss - subscribers are more likely to try and use data services. In addition, Operators can leverage an additional channel for special promotion offers and services.
Cingular Wireless will be the first network operator to offer Motorola's SCREEN3
solution. Motorola worked closely with Cingular to incorporate SCREEN3 as part
of Cingular's new MEdia Net Live Ticker service, which delivers pre-selected
content such as breaking news, weather and sports information directly to
consumers phone displays. Together, the two companies customized the solution
and user interface to meet the needs of Cingular subscribers - providing them
with quick, seamless access to all the rich content they've always enjoyed as
part of the MEdia Net experience.
SCREEN3 is featured today on the Motorola V557 for purchase from Cingular
Wireless and will be available on a variety of additional Motorola handsets over
the next several months.
Personally I like this idea to make a device home
screen more connected which brings me back to the initial ideas I saw from
Microsoft when they introduced the first Pocket PC Phone Edition.
There we had the same items on the Today screen but for some reason, neither the
Pocket PC Today screen nor the Smartphone Home screen made it to a connected
Cheers ~ Arne