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CONVERGENCE: Orb to enter the Mobile "YouTube" market with OrbThis for Video Communities
Posted by Arne Hess - on Wednesday, 15.11.06 - 12:47:29 CET under 01 - General News - Viewed 14785x
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With the recent relaunch of Orb 2.0 aka Orb MyCast, the folks at Orb Networks had way more in mind then just relaunching the PC interface based on Web 2.0/AJAX technologies. No, in future the new frontend interface and backend structure allows the Orb user to make Orb MyCast an even better and personalized experience then it was before by adding dynamic content.
The first was a simple RSS feed fetcher (nearly standard for all start pages today) but now, Orb Networks reached the next level of customization and enabling mobility by enhancing Orb MyCast to playback (or better stream) YouTube, Google and Dailymotion videos on mobile devices like mobile phones and PDAs.
While YouTube has the mobile enhancement on its agenda for next year or so, Orb users can start right now and it couldn't be easier.

In an interview with Reuters, Orb founder Joe Costello said: "Everything you can play on your own computer can go anywhere. Adding YouTube to the service required small tweaks."

And indeed, all you have to do is to download a small OrbThis plugin for your Internet Explorer or Firefox browser, find your favorite video at YouTube, Google Video or Dailymotion, add it to your "OrbThis" collection and your are done:

From now, your favorite video is ready to be streamed next time on your mobile phone. Login to your Orb 2.0 MyCast account and open your Video collection:

Here we go, from now you have all your favorite YouTube/Google videos with you and you can even share them from the PC interface. And since it runs via your PC by being converted and streamed from there, and Orb is measuring the connection speed of your PC and your mobile phone, streaming works even fine with 2.5G GPRS devices.
Sure, this system lacks one important part - browsing though YouTube, etc. from the mobile phone and watching the videos without going the route through the PC browser but Orb Networks have some ideas in mind, where this kind of technology can become even more interesting: "Orb sees a future linking up with cellular service providers, who could use its software to let subscribers access the music and video they already own rather than asking them to pay again for the same content. The company, which has a deal with Vodafone Germany, expects to announce two wireless carrier deals this week, but would not give details."

Well, I see a bright future for Orb and it gets brighter every day since Orb isn't offering place shift only but also a kind of, what I would call, "service shift" or "platform shift", by making another part of the Web mobile by unwiring it from the PC.

Cheers ~ Arne

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