Corporation, a company devoted to helping consumers liberate their media,
unveils its initial product offering called doubleTwist desktop, a free
application for sharing, enjoying and syncing personal media. Founded in March
2007 by Monique Farantzos and Jon Lech Johansen (also known as DVD Jon),
doubleTwist's mission is to enable consumers to enjoy their digital media on the
widest possible range of devices. Although the explosive adoption of CE devices
has enabled any consumer to create and consume digital media, the process of
sharing and moving media between the desktop and various devices such as mobile
phones, gaming platforms and set-top boxes has become increasingly painful.
doubleTwist is addressing this pain point by empowering consumers to easily
share, consume and sync audio, video and photos regardless of device, file
format or social network. The initial doubleTwist product offerings include
doubleTwist desktop, an application featuring an intuitive interface for
sharing, consuming and syncing personal media; and "Twist me!", a social network
application that allows users to share media directly from their profile pages.
The beta release enables consumers to share media with their Facebook friends
and provides sync support for the Sony PSP, Nokia N Series, Sony Ericsson
Walkman & Cybershot phones, LG Viewty, and Windows Mobile smartphones such as
those from HTC and Palm. Apple iPhone users will soon be able to view content
they receive from friends by accessing doubleTwist from their phone's Safari
At the moment doubleTwist supports 3gp (used by most cell phones), MPEG4 (.mp4,
.m4v), WMV, AVI and MPEG2 (.mpg, .mpv, .mpeg) as well as MP3, AAC/M4A, WMA, WAV
and JPG, GIF, PNG and BMP.
Furthermore, doubleTwist can automatically convert music you have purchased
from the iTunes store to MP3. doubleTwist does not delete or move the original
files and you can only convert files that you have legally purchased and which
you are authorized to play with iTunes:
With doubleTwist desktop, sharing content is as easy as dragging and dropping
files to friends. Users simply select the friends they want to share photos,
audio or video with and doubleTwist transparently uploads the files and notifies
recipients of their availability.
doubleTwist has developed a "plug and play" solution for transferring and
syncing media to supported devices. When a user connects a digital camera,
mobile phone or PSP, media files are found and displayed on doubleTwist desktop.
Users select the media they wish to transfer and the application transparently
handles any necessary format conversions. The application also integrates with
iTunes, allowing users to sync their music playlists and iTunes music purchases
with their Sony Ericsson, Sony PSP, Windows Mobile, LG Viewty, Nokia N series
phones and Amazon's Kindle.
The desktop application, which currently works on Windows XP or Vista, is
available as a free download at www.doubletwist.com. A Mac OS version of the
desktop application is expected in Q2 2008. Support for additional devices will
be added to doubleTwist desktop on a regular basis and consumers are encouraged
to request integration with their favorite devices at doubleTwist.com