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CONVERTER: doubleTwist launches doubleTwist desktop to liberate Digital Media
Posted by Arne Hess - on Tuesday, 19.02.08 - 11:07:12 CET under 01 - General News - Viewed 16145x
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doubleTwist Corporation, a company devoted to helping consumers liberate their media, unveils its initial product offering called doubleTwist desktop, a free application for sharing, enjoying and syncing personal media. Founded in March 2007 by Monique Farantzos and Jon Lech Johansen (also known as DVD Jon), doubleTwist's mission is to enable consumers to enjoy their digital media on the widest possible range of devices. Although the explosive adoption of CE devices has enabled any consumer to create and consume digital media, the process of sharing and moving media between the desktop and various devices such as mobile phones, gaming platforms and set-top boxes has become increasingly painful.

doubleTwist is addressing this pain point by empowering consumers to easily share, consume and sync audio, video and photos regardless of device, file format or social network. The initial doubleTwist product offerings include doubleTwist desktop, an application featuring an intuitive interface for sharing, consuming and syncing personal media; and "Twist me!", a social network application that allows users to share media directly from their profile pages.

The beta release enables consumers to share media with their Facebook friends and provides sync support for the Sony PSP, Nokia N Series, Sony Ericsson Walkman & Cybershot phones, LG Viewty, and Windows Mobile smartphones such as those from HTC and Palm. Apple iPhone users will soon be able to view content they receive from friends by accessing doubleTwist from their phone's Safari browser.
At the moment doubleTwist supports 3gp (used by most cell phones), MPEG4 (.mp4, .m4v), WMV, AVI and MPEG2 (.mpg, .mpv, .mpeg) as well as MP3, AAC/M4A, WMA, WAV and JPG, GIF, PNG and BMP.

Furthermore, doubleTwist can automatically convert music you have purchased from the iTunes store to MP3. doubleTwist does not delete or move the original files and you can only convert files that you have legally purchased and which you are authorized to play with iTunes:

Syncing with doubleTwist from Jon Lech Johansen on Vimeo.

With doubleTwist desktop, sharing content is as easy as dragging and dropping files to friends. Users simply select the friends they want to share photos, audio or video with and doubleTwist transparently uploads the files and notifies recipients of their availability.
doubleTwist has developed a "plug and play" solution for transferring and syncing media to supported devices. When a user connects a digital camera, mobile phone or PSP, media files are found and displayed on doubleTwist desktop. Users select the media they wish to transfer and the application transparently handles any necessary format conversions. The application also integrates with iTunes, allowing users to sync their music playlists and iTunes music purchases with their Sony Ericsson, Sony PSP, Windows Mobile, LG Viewty, Nokia N series phones and Amazon's Kindle.

The desktop application, which currently works on Windows XP or Vista, is available as a free download at A Mac OS version of the desktop application is expected in Q2 2008. Support for additional devices will be added to doubleTwist desktop on a regular basis and consumers are encouraged to request integration with their favorite devices at

Cheers ~ Arne

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