Germany's Deutsche Telekom is working with Google for a very long time, no wonder since T-Mobile was the first carrier which launched Google's first Android smartphone, the G1. And it looks like, both companies are looking for new opportunities to work closer together. As Deutsche Telekom announced today, it will become the first multi-national telecom operator to offer Google AdWords across multiple countries. This extended strategic partnership with Google is aimed to offer Google's AdWords advertising platform to small and medium sized enterprises. The agreement is the first Google has entered into with a multi-national telecom operator offering Google AdWords across multiple countries and applies to Deutsche Telekom's entire European footprint.
Currently, search advertising represents one of the fastest growing segments of the total online advertising spending, expected to grow by 12,7 % on average by 2015. With Google AdWords, Deutsche Telekom provides small and medium-sized enterprises with a complete turnkey solution. With this co-operation, Deutsche Telekom enriches its comprehensive portfolio of services for small and medium-sized enterprises. It is also in line with Deutsche Telekom's strategy to invest in new businesses and pockets of growth.
Cheers ~ Arne