Even if Twitter is by far not the most used and successful social media service in Germany, Deutsche Telekom today announced that it have agreed with Twitter to partner up. With more than 230 million users, Twitter is one of the most popular social media companies in the world. In collaboration with Deutsche Telekom, Twitter will create a unique experience for Deutsche Telekom devices. This experience will include a way for people to keep up with Twitter right from their home screen, and Deutsche Telekom will make it available on selected Android smartphones starting next year. Deutsche Telekom customers will have instant access to what’s happening in the world in real time, right out-of-the-box.
Deutsche Telekom said that this will be far more than just a preinstalled home screen widget but examples for what customers will get are latest news of current events - whether in politics, business, sports or in the world of celebrities.
Deutsche Telekom will be a preferred partner for Twitter when it comes to innovative marketing, advertising and customer services opportunities on Twitter. The collaboration will initially cover Germany, the Netherlands, Romania, Greece and Croatia.
Cheers ~ Arne