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COOPERATION: Google signs five year Map Agreement with Tele Atlas
Posted by Arne Hess - on Tuesday, 01.07.08 - 18:52:17 CET under 01 - General News - Viewed 10313x
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While it's not yet clear why Google want to use Tele Atlas maps for Google Maps and Google Mobile, it could be an indication that Google wants to join the GPS navigation area as well. Tele Atlas, a leading global provider of digital maps and dynamic content for navigation and location-based solutions, yesterday announced that Google has signed a long term 5 year license agreement with the company that gives Google access to Tele Atlas maps and dynamic content in more than 200 countries around the world.

The agreement spans Google's current and future map-based services and navigation offerings across mobile, online and desktop environments. These include the Google Maps and Google Earth services and mobile applications such as Google Maps for Mobile. The agreement also gives Tele Atlas access to edits for its maps from Google's community of users, whose suggested changes can help the company further increase the quality and richness of Tele Atlas maps.

No question, while Google Maps Mobile is already able to provide routing functionalities on mobile devices such as smartphones, it still lacks a turn-by-turn navigation and with the help of Tele Atlas, Google might be able to include this feature in upcoming updates of Google Maps Mobile.

Financial terms of the agreement were not disclosed.


 
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Posted by Pony99CA on 01.07.08 - 22:36:17

Arne Hess wrote:

While it's not yet clear why Google want to use Tele Atlas maps for Google Maps and Google Mobile, it could be an indication that Google wants to join the GPS navigation area as well. Tele Atlas, a leading global provider of digital maps and dynamic content for navigation and location-based solutions, yesterday announced that Google has signed a long term 5 year license agreement with the company that gives Google access to Tele Atlas maps and dynamic content in more than 200 countries around the world.

Why does it seem strange?  They've had a mapping service for years that (in the U.S. at least) uses Navteq data.  This just sounds like Google is switching map vendors to me.

I suspect TeleAtlas is less expensive than Navteq.  (When I worked at a GPS Pocket PC vendor in the 2004-2006 timeframe, that was true.)

Steve

Posted by Ash on 02.07.08 - 00:33:36

Um, Google Maps for Mobile does offer turn-by-turn directions already. You have been delisted from my feed aggregator - I hate lack of research.

Posted by Fly on 02.07.08 - 01:52:00

While it's not yet clear why Google want to use Tele Atlas maps for Google Maps and Google Mobile

Why? Because it is easier to continue using the same thing and extend the partnership rather than creating something new. The Google Maps API for the USA already uses Tele Atlas maps. The Google Maps website uses Tele Atlas maps in some other countries. Google Maps Mobile already uses Tele Atlas maps in the USA in places like the iPhone.

Posted by Arne Hess on 02.07.08 - 12:27:42

@Pony99CA: I don't say it's strange, I only wondered if there's more behind this cooperation. While money is always a good reason, seriously I don't think that's a reason for Google to make any decisions. That's why I wondered if there's a hidden agenda.

@Ash: Not sure why you are so aggressive and I think you misunderstood something. Sure, Google Maps Mobile is a great tool for route planning and I use it often myself as well. However, neither the versions I got so far from the Google Maps Mobile website nor the versions which are pre-installed on Windows Mobile devices like the HTC Touch Diamond feature door-to-door navigation. Yes, it offers turn-by-turn driving directions but not turn-by-turn driving navigation which I wrote about, which is something completely different and which other solutions like Nokia Maps 2.0 or Wayfinder offer.
If your Google Maps Mobile version does offer it, I'm happy to learn more about it, especially I would like to know on which device you are using it.
All I had in mind is that the navigation functionalities are not yet as good as dedicated off-board navigation solutions like the mixed on-/off-board solution from Nokia or the off-board solutions from Wayfinder.

Posted by Foster on 02.07.08 - 16:26:30

Ash wrote:

Um, Google Maps for Mobile does offer turn-by-turn directions already. You have been delisted from my feed aggregator - I hate lack of research.

Are you nuts? Since when can you navigate with Google maps? You hate lack of editorial research? I hate lack of reader research!

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