announced today that it has signed an agreement with NewsGator Technologies.
Under the terms of the agreement, Motorola will extend NewsGator-aggregated RSS
content from behind the firewall to mobile users on a broad range of devices,
including the Motorola Q, Samsung BlackJack, the Palm Treo family and many other
This announcement follows Motorola's recently completed acquisition of Good
Technologies. Motorola's Good Technology Group, which was formed upon the
closing of the transaction, will work closely with NewsGator to implement the
agreement and make NewsGator's technology available through its secure, managed
According to the Pew Internet Foundation, one in three individuals consumes
RSS feeds, and 63 percent of these RSS users subscribe to work-related feeds.
NewsGator Enterprise Server aggregates and automatically delivers behind the
firewall and public RSS feeds to enterprise users and groups, enabling companies
to improve the way they communicate and collaborate.
But workers who regularly access blogs, wikis, enterprise applications and other
systems that publish RSS are most often not at their desks, and need real-time
access to this information to take care of business wherever they are. Using
Motorola's managed service, enterprises will now be able to extend NewsGator
aggregated RSS content securely and reliably to mobile users on a variety of
"Motorola Good Technology Group has provided more than 12,000 enterprises
with secure mobile access to their email, calendar, contacts and corporate
intranets. Now, we can do the same for enterprise RSS content, in
partnership with NewsGator, a leader in RSS platforms." said Rick Osterloh,
head of product management and marketing Motorola Good Technology Group.
Mobile users across many lines of business will be able to enhance customer
service and improve productivity with access to enterprise RSS content on their
smartphones. For example:
- Sales can subscribe to feeds detailing customer activity, order and
invoice information, sales collateral, customer news and market information.
By accessing both public and private RSS-formatted data in a single,
aggregated view, sales executives can carry a comprehensive view of their
customers and prospects with them at all times.
- Marketing can introduce new pricing promotions by posting them to the
corporate Intranet, or sending an email to the sales team. Sales managers
can subscribe to promotion alerts as an RSS feed, and have the most
up-to-date information on their smartphones to close a deal with a prospect
when they're out in the field.
- Engineering/R&D can track a product bug list and development milestones
on a Wiki. Updates to the Wiki can be automatically published as an RSS feed
and delivered by smartphone to sales engineers or product managers meeting
with beta customers.
"The ability to deliver relevant RSS content to employees regardless of
their platform has always been a strong value proposition of NewsGator. Our
partnership with Motorola Good Technology Group enables us to make RSS
information securely and seamlessly available to users regardless of where
they are on the industry's leading mobile devices," said Bruce Steele, vice
president of corporate development, NewsGator.
The initial combined offering, available immediately, will enable enterprise
users to access and read their NewsGator-managed RSS feeds within the Motorola
Good Technology Group client. The companies will enhance this functionality with
a joint development program in the first half of 2007.
Cheers ~ Arne