Matsushita Electric Industrial Co. Ltd. (NYSE: MC), best known for its Panasonic-brand electronics and communications products, and Picsel Technologies, a pioneering provider of embedded software, yesterday announced that the two companies entered into a licensing agreement to embed Picsel Browser and Picsel File Viewer on Panasonic SD Memory Card products. Under the agreement, Panasonic will globally market the Picsel Powered SD Memory Cards, which will greatly enhance the Internet Browsing and File Viewing capabilities of mobile information devices.
"Our partnership with Picsel makes their advanced software technology
available even more widely for mobile information/communication devices
using SD Cards, which is now the most popular format of flash memory cards.
With the 614 SD Association member companies (as of July, 2003) and 880 SD
Card applied products worldwide (as of March, 2003), there is a wide range
of advanced mobile equipments for Picsel Browser and Picsel File Viewer to
be embedded, such as smart phones, PDAs and car navigation systems. As a
leading supplier of SD Memory Card products, I am confident that Panasonic
can enhance the customer's value of their technology products with the SD
Card," said Shigeru Omori, Director of Matsushita's Corporate Industrial
Sales & Marketing Division.
"This venture with Matsushita highlights the
scalable and flexibility nature of Picsel solutions, which now introduce new
and unique content distribution channels for hardware manufacturers and
network operators", said Imran Khand, Picsel Chief Executive Officer. "Our
ubiquitous content delivery platform is fast becoming the content platform
of choice for the mobile industry, delivering unprecedented levels of rich
content to the mobile user".
Picsel's technology allows mobile device users the freedom to utilize any form of digital content in a seamless and highly interactive mobile user environment. A revolutionary content enabling platform, Picsel supports the following digital formats: Video (MPEG compatible, plus other Industry standards), the Microsoft Office suite of applications (Word, Excel, PowerPoint), PDF, HTML (and mHTML), Flash, Plain Text and Standard Image formats - all without content re-engineering or source applications residing on the device.
Developed specifically for resource-constrained devices, Picsel's content delivery platform utilizes minimal processor and memory footprints to deliver a revolutionary mobile user experience. Picsel applications can also be loaded onto a wide range of devices and platforms, pre or post device production - and are fully scalable and extensible to meet the specific requirements of client demand and device design.
So far, both companies haven't announced any plans about which Operation Systems will be supported (Palm OS, Windows CE, Symbian) but according to Picsel's White Papers they currently support all three major platforms.
Overall it's an interesting development, at least the File Explorer while I don't believe in any real demands for an Internet browser since the devices, both companies are targeting, are mostly equipped with Internet browsers.
Cheers ~ Arne
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