Not sure how I should describe it, as innovation or rip-off but YouTube and Verizon Wireless announced yesterday, that in early December, its video entertainment service will be available to people on Verizon Wireless mobile devices. In its first strategic mobile distribution agreement, YouTube will enable Verizon Wireless V CAST consumers to access a selection of YouTube videos from their mobile phones exclusively for a limited time.
In this landmark arrangement, YouTube will deliver a sampling of the most popular videos to Verizon Wireless' V CAST subscribers in the United States. With the largest community for online video entertainment, YouTube's move into the mobile space will enable a new audience of mobile users to enjoy entertaining videos virtually whenever and now wherever they want.
"We are excited to launch our new mobile service and to partner with Verizon Wireless to bring YouTube videos to a new audience," said Steve Chen, chief technology officer and co-founder of YouTube. "People want to be entertained in a way that fits their individual lifestyle. This service offers our community and Verizon Wireless subscribers a new opportunity to connect and engage with their favorite videos. We will continue to roll out more exciting partnerships and features for the mobile user over the coming year."
"Delivering YouTube content gives V CAST customers a mobile connection to video content that has revolutionized how people are being entertained today," said John Harrobin, vice president of digital media for Verizon Wireless. "Today's announcement is groundbreaking for mobile video, and we're proud to be working with the leader in online video entertainment. This relationship signals Verizon Wireless' commitment to bring the very best entertainment to V CAST customers."
YouTube will provide Verizon Wireless' V CAST customers with a variety of videos, enabling users to access video clips on any one of the Verizon Wireless V CAST-enabled handsets, including the Chocolate (LG VX8500) and MOTOKRZR K1m. Video enthusiasts also will be able to record and share their favorite moments with their mobile phones Ã¢â‚¬â€œ whether it's an unbelievable skateboard trick or memorable moments, such as their child's first steps.
To get V CAST, Verizon Wireless customers can purchase a V CAST VPak subscription for US$ 15 monthly access, or US$ daily access, added to their Verizon Wireless calling plan. The subscription includes unlimited basic video, but application download fees apply for 3D games and premium video. There are no airtime charges to stream or watch V CAST content.
Ok, let us repeat: There are no transmission fees of streaming YouTube videos but to get access to (some preselected videos only) I have to either pay 15 Dollar a month or 3 Dollar a day? Why should I do it and why are Verizon Wireless and/or YouTube are making money out of my videos aka content?
Sure, wireless transmission costs money but US$ 15 a month for access to YouTube?
Let us put it this way: If I'm running Orb's MyCast at home, I don't need Verizon's YouTube service anyway since I can use the OrbThis plugin to get my own preselected YouTube and Google videos on my mobile device - for free (as long as I have a flat data plan).
So I'm not sure if this thing will rock; with such prices I don't see a big mobile YouTube market on the horizon.
Cheers ~ Arne