and Yahoo! have formed a strategic alliance to pool their expertise to create an
innovative mobile advertising business that will enhance the customer experience
on mobile phones while providing both companies with a new revenue stream.
Yahoo! will become Vodafone's exclusive display advertising partner in the UK.
Yahoo! will use the latest technology to provide a variety of mobile advertising
formats across Vodafone's rich and varied content services. Yahoo!'s sales force
and technology team will work with Vodafone to derive benefit from mobile's
unique advertising opportunities while delivering the best possible experience
for both consumers and advertisers. Vodafone and Yahoo! intend to roll out the
initiative in the UK in the first half of 2007.
Under the plans, customers who
agree to accept carefully targeted display advertisements can expect to enjoy
savings on certain Vodafone services. This proposition could extend to key
Vodafone mobile assets including the Vodafone live! portal, games, television
and picture messaging services.
Nick Read, chief executive of Vodafone UK said: "Since we announced our
intention to develop revenue from mobile advertising as part of our mobile
plus strategy unveiled in May, we have carried out extensive customer
trials. We will now use the experience to determine with Yahoo! how best to
ensure customers, who choose to receive targeted messages, get better value
as well as a richer mobile experience. This will also ensure that
advertisers are given a compelling proposition."
Marco Boerries, senior vice president of Yahoo! said: "This partnership
demonstrates Yahoo!'s continued focus on extending our leadership in display
advertising across multiple platforms. We are excited to work with a global
leader such as Vodafone to help us define the emerging world of mobile
advertising and create superior experiences that deliver the most value to
advertisers and mobile users alike."
No word yet if or when this cooperation will be extended to other Vodafone networks.
Cheers ~ Arne