Well, if you are a developer and don't want to get your application developed by Microsoft but want to develop it yourself, you might be interested in Microsoft's recently updated set of Windows Phone Marketplace policies that will govern the application submission and certification process as Windows Phone 7 comes to market. With the policies update, Microsoft wants to attract a much wider range of developers, from large software companies down to students and hobbyists. Microsoft opened its first Marketplace eight months ago and no wonder - there's demand for an app store that is both customer-centric and developer friendly.
Microsoft tries to evolving its new Marketplace to give people a great selection of beautiful apps for Windows Phone 7. For Windows Phone 7, Microsoft is keeping the basic tenets of its existing Marketplace philosophy but going further by making a few enhancements for developers.
The new Windows Phone Marketplace policies offer:
- Annual registration fee of US$ 99 with no limit to the number of paid apps submitted plus 5 free apps per registration. Each further free application will cost US$ 19.99
- Free registration to DreamSpark students (incl. same unlimited paid and 5 free apps applies)
- A new optional push notification service to help developers stay engaged with customers
- A new optional Trial API - trials mean more customers try your app, and less likelihood that they return it. The length or type of trial is fully controlled by the developer
- The ability to publish to all available Marketplace markets through a new "worldwide distribution" option, allowing developers to pay once and distribute broadly
- Wider range of business models; free, paid, freemium and ad-funded
Equally important to many developers is what isn't changing:
- The revenue share of 70/30
- Developers manage their business with Marketplace via the self service portal http://developer.windowsphone.com
- Payout takes place monthly for developers that have earned more than USDUS$ 200 worldwide
- Developers can make ad funded applications
- All applications go through a process of technical and content certification
- Marketplace offers support for credit card commerce, and where available mobile operator billing
- Microsoft continues its practice of publishing policies, guidelines, and submission process details to developers so they understand exactly how marketplace works
Microsoft said in its Windows Phone Developer blog, that "we have listened to developers and responded to changing customer behavior to make Marketplace an even better experience for all. We're adding many of the new features you've asked for. For those considering developing for Windows Phone for the first time, we hope you see a fresh opportunity to create truly unique and exciting apps and games. For those who have already published apps to the Marketplace, we hope you find this new direction exciting. Be sure to download the Windows Phone Developer Tools preview, check out what Marketplace has to offer and tell us what you think."
The full list of Windows Phone Marketplace policies is now available on Microsoft's Windows Phone Developer site.
Cheers ~ Arne