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DEVELOPMENTS: Google introduced new services - Personalized Search and Google Earth
Posted by Arne Hess - on Wednesday, 29.06.05 - 14:27:38 CET under 01 - General News - Viewed 12598x
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Today, Google have released two new services (as always as a "public" Beta"): Personalized Search and Google Earth.

Google's Personalized Search is an improvement to Google search that orders your search results based on what you've searched for before. Learning from your history of searches and search results you've clicked on, Personalized Search brings certain results closer to the top when it's clear they're most relevant to you.
Part of Personalized Search is the Search History feature, which lets you view and manage your history of past searches and the search results you've clicked on. As you build up your search history, your personalized search results will continue to improve over time.

In addition, Google announced its new Google Earth desktop client, Google's new satellite imagery-based mapping product that combines 3D buildings and terrain with mapping capability and Google search. Based on keyhole technology, Google Earth enables users to fly from space to street level views to find geographic information and explore places around the world.

Key Features

  • Free software download available at
  • 3D buildings in major cities across the United States
  • 3D terrain showing mountains, valleys, and canyons around the world
  • Integrated Google Local search to find local information such as hotels, restaurants, schools, parks, and transportation
  • Fast, dynamic navigation
  • Video playback of driving directions
  • Tilt, rotate, and activate 3D terrain and buildings for a different perspective on a location
  • Easy creation and sharing of annotations among users

"Google Earth utilizes broadband streaming technology and 3D graphics, much like a videogame, enabling users to interactively explore the world-- either their own neighborhood or the far corners of the globe," said John Hanke, general manager, Keyhole, Google Inc. "With many ways to access geographic information, Google provides a very rich local search experience for users worldwide."

Google Earth is the latest innovation within Google's local search product suite, which currently includes Google Local and Google Maps for web users and mobile phone users. With Google Earth, users have the tools to dive deeper into local information, whether they're exploring a vacation destination or researching a new home or apartment. They can combine multiple layers of information, such as cross-referencing school districts with address look-ups of available homes, business listings and public transportation, and save their results for later use.

For users interested in more advanced mapping capabilities, Google Earth Plus (US$ 20/year) offers additional features including GPS compatibility, data import and annotation. Google Earth Pro (US$ 400/year), for commercial use, offers high-resolution printing and GIS data import capabilities.

Cheers ~ Arne

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