more than three years of development, Modeo today announced the Beta launch of a
live, commercial quality mobile TV service in New York City. The Modeo beta
service includes live video content from leading network programmers such as Fox
News, Discovery Channel and others, as well as streaming audio content from
Music Choice, to Modeo Mobile TV Smartphones. Initial distribution of the Modeo
Mobile TV Smartphones to beta service participants began in the last week of
2006 and will continue throughout the first quarter of 2007.
In addition, Modeo plans to deliver live broadcast signals from the Las Vegas
Convention Center during the International Consumer Electronics Show (CES).
Visitors to CES in Las Vegas will have an opportunity to preview Modeo's service
and Smartphone functionality in demonstrations with Microsoft Corporation and
HTC, the developer and
manufacturer of Modeo's first Windows Mobile-based Smartphone but also IBM will showcase the new Modeo
Mobile TV Smartphone. Modeo will also deliver live broadcast signals and
demonstrations during the Mobile DTV Alliance press and analyst event.
Modeo will stage its New York City beta activities in phases throughout the
first quarter of 2007. Activities include the initiation of a formal beta test
group that is scheduled to commence in late January. To further showcase the DVB-H
mobile TV opportunity, Modeo is offering service to a select group of wireless
carriers, reporters, industry analysts, financial analysts and content
providers. Modeo anticipates several hundred users will participate during the
course of the Modeo beta service.
Modeo is working with several key partners as part of this milestone event
for the emerging mobile TV sector. Centercode Inc. is managing Modeo's formal
beta test group activities. GCR Custom Research LLC (formerly Gartner Custom
Research) is providing consumer use and service analysis. M:Metrics is providing
Modeo the capability to capture actual user log data through the sophisticated
measurement methodology of M:Meter. Building on Modeo's previous trialing
activities, participants in Modeo's New York beta service will provide valuable
feedback on a variety of parameters, including programming content, coverage
quality, ease of use of the Modeo Mobile TV Smartphone device and overall use
case scenarios. Modeo expects to use this feedback to evaluate network
distribution options with wireless carriers.
"Modeo is pleased to have this opportunity to showcase our progress
toward delivering on the promise of mobile TV," commented Michael Ramke,
Modeo's recently appointed president and former vice president of marketing
and business development. "By moving beyond technical trial efforts and into
true commercial grade network service, we continue to position Modeo as an
integral player in the dynamic mobile TV space. Participants in our New York
beta service will have a front row seat in the evolution of mobile TV."
Modeo is a DVB-H (Digital Video Broadcast-Handheld) pioneer: In 2003 Modeo
secured, through an affiliate, unencumbered spectrum rights through a Federal
Communications Commission auction and began conducting technical and consumer
trials of its mobile TV service in Pittsburgh in 2004.
"The Modeo DVB-H Smartphone is a pioneering advancement in the world of
mobile communications and entertainment," said Todd Achilles, vice president
of sales and marketing for HTC America. "HTC is extremely pleased to be
working with Modeo on this significant milestone in the evolution of
Cheers ~ Arne