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ENTERTAINMENT: Lufthansa to launch My MediaWorld as BoardConnect for Narrow-Body Aircrafts
Posted by Arne Hess - on Wednesday, 11.09.13 - 10:28:02 CET under 01 - General News - Viewed 9760x
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Following its my mediaworld in-flight entertainment trials earlier this year, Lufthansa announced that it has selected BoardConnect for the introduction of wireless IFE on its narrow-body fleet. Lufthansa will be the first mainline carrier in Europe where passengers can access a rich choice of entertainment and information on intra-European flights using their own smartphone, tablet PC or laptop on selected routes. In summer 2014 20 Lufthansa A321 aircrafts will be equipped with BoardConnect. Lufthansa Systems' BoardConnect brings in-flight infotainment to work with a regular WiFi based on the established WiFi standard. The high performance Wireless Access Point, which also supports the latest 802.11 ac standard was developed by Lufthansa Technik.

Depending on aircraft size BoardConnect needs only two to five access points in the cabin to deliver a broad variety of content including lagging-free streaming media to every passenger.

Economics is not the only area where BoardConnect sets a new standard. The trend-setting solution is less complex and uses off-the-shelve components. This means high reliability and lower maintenance costs. BoardConnect for the first time allows airlines to offer content-rich IFE on single-aisle commercial aircraft, most of which are not equipped with IFE today. Movies, music, shopping, electronic magazines, destination information, passenger announcements and much more – everything that touches on entertainment and information can easily be integrated into the wireless infotainment platform. Because of its Digital Rights Management BoardConnect has Hollywood approval for streaming blockbusters. At the same time the solution is user-friendly and impressively versatile. It can be used with iOS, Android and conventional Windows devices including Windows 8 operating system.

While most airlines still rely on traditional on-board catalogue sales, BoardConnect offers a contemporary shopping experience and helps boost revenues generated in flight. The new airline branded online shop excels through a clean and well-structured interface design. Passengers are able to quickly find and purchase products. Payments for this and other services onboard are handled with highest security standards. The moving map allows passengers not only to follow their flight with a high degree of accuracy and change the view of the map. They also can select points of interests (POI) and access further information on them, including the ability to purchase services and items related to a certain POI.

However, it's important to remember that Lufthansa BoardConnect isn't FlyNet which is a real Internet connection to the world. BoardConnect is a standalone media system which only acts local and doesn't connect users to the Internet.

Cheers ~ Arne


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