Champions League day and
Bayern MÃ¼nchen plays vs.
Arsenal London in Munich. The fun-part - why this story is about wireless
(and even about Windows Mobile) is the fact that
Deutsche Telekom (aka
T-Mobile) is sponsoring
Bayern MÃ¼nchen, while British O2
UK is sponsoring the Gunners.
However, now it becomes even more funny: The
where the match will happens tonight, is right beside the
German O2 HQ and - I love
this "guerilla marketing" - O2 (Germany or UK?) hired 15 floors of the "Uptown
Tower" which is beside the O2 HQ and the Olympic stadium:
and decorated it with a blue Gunners tricot (and this in Munich 8O) and for sure
they added their O2 logo on the Brest (where it is also placed on the Arsenal's
In addition, this "tricot" will inform everybody about the current result.
Well done O2 and pretty provoking to hang an Arsenal tricot 15 floors right beside the
Olympic stadium - Bayern MÃ¼nchen's stadium. ;-) Wouldn't makes me wonder if the one or the other Bayern fan
will cancel the O2 subscription tomorrow. ;-) No, they wont - it's about sport and not about
a war - but I really appreciate this kind of guerilla marketing, as I said
Cheers ~ Arne