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EVENT: The Gunners in Munich or T-Mobile vs. O2
Posted by Arne Hess - on Tuesday, 22.02.05 - 20:36:05 CET under 09 - Thoughts - Viewed 13180x
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Today is Champions League day and Bayern München plays vs. Arsenal London in Munich. The fun-part - why this story is about wireless (and even about Windows Mobile) is the fact that Deutsche Telekom (aka T-Mobile) is sponsoring Bayern München, while British O2 UK is sponsoring the Gunners.
However, now it becomes even more funny: The Olympic stadium, where the match will happens tonight, is right beside the German O2 HQ and - I love this "guerilla marketing" - O2 (Germany or UK?) hired 15 floors of the "Uptown Tower" which is beside the O2 HQ and the Olympic stadium:

and decorated it with a blue Gunners tricot (and this in Munich 8O) and for sure they added their O2 logo on the Brest (where it is also placed on the Arsenal's original tricot):

In addition, this "tricot" will inform everybody about the current result.

Well done O2 and pretty provoking to hang an Arsenal tricot 15 floors right beside the Olympic stadium - Bayern München's stadium. ;-) Wouldn't makes me wonder if the one or the other Bayern fan will cancel the O2 subscription tomorrow. ;-) No, they wont - it's about sport and not about a war - but I really appreciate this kind of guerilla marketing, as I said before. :-D

Cheers ~ Arne