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EXPANDED: msnbc.com's Multimedia on Mobile to support more Windows Mobile devices
Posted by Arne Hess - on Thursday, 28.06.07 - 09:43:11 CET under 01 - General News - Viewed 12098x
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Following previous MSNBC.com announcement to work with Action Engine for the MSNBC.com Multimedia on Mobile news and video service, both companies have recently expanded the number of supported devices and off-deck distribution channels, free of charge.
In addition, MSNBC.com has added the Microsoft Windows Mobile Website as a distribution channel for the service. In addition to marketing and distribution efforts, MSNBC.com is also teaming with Action Engine to expand the number of devices that its service can run on.

Consumers can now download the MSNBC.com Multimedia on Mobile Service on the popular Motorola Q, HTC 8525, Palm 750, and Pantech PN-820. More phones, including the new Windows Mobile 6.0 powered devices (which is still not supported officially), such as the fast-selling HTC Dash, will be supported in July 2007.

"Making the choice to offer mobile services off-deck, direct to the consumer, requires companies to invest time and effort in choosing appropriate venues to promote their content and the right types of devices to maximize consumer reach," said Jim Souders, senior vice president of worldwide operations at Action Engine. "We believe in working hand-in-hand with our customers, like MSNBC.com, through every step of the deployment process to elevate their brands in the eyes of today’s discerning mobile consumers."

This announcement was made at the Off-Deck Mobile Content & Search Conference, organized by Informa Media and Telecoms, taking place in New York during June 26-27, 2007. The conference examines how the off-deck mobile content market in the US has risen to become one of the most fast-paced and innovative industries. As mobile operators are further opening their decks, the market for off-deck content is now extremely lucrative.

Cheers ~ Arne


 
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