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EXPANSION: Google ready to enter next phase of growth - this time for mobiles
Posted by Arne Hess - on Monday, 19.06.06 - 11:52:23 CET under 01 - General News - Viewed 8879x
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As the TimesOnline reported on weekend, London is to become the centre of operations for Google's next big phase of growth as the internet search engine company focuses its efforts on mobile phones, wireless laptops and personal digital assistants to increase its already massive user base.

Senior executives at Google told The Times this week that the company's mobile division is expected soon to become the biggest driver of new business. The mobile operations are run from London by Nikesh Arora, the vice-president of European operations, who was poached two years ago from T-Mobile, the mobile-phone operator.

Google is reorganizing the way it presents search results on the internet to conform better with mobiles, according to Deep Nishar, the company's director of wireless products. It is also testing dozens of new search-related products to be used solely on mobile phones and other pocket-sized wireless devices.

"You only have to look at the global trends for mobile use and PC use to see where our business is going," said Mr Nishar. "In India, mobile-phone ownership outweighs PC ownership by a ratio of two to one. And there are five million more mobile-phone users coming online every month. By the end of this year there will be more mobile phones in India than in America."
Mr Nishar added that China also presents a massive untapped market. "In China there are 3.6 million mobile-phone users, but very few homes have a PC."

The Google director would not divulge how much money the company is pouring into its mobile division, but said: "Mobile is absolutely getting very significant investment."

That's definitely good news for mobile devices users since I'm also all the time frustrated, to see Google launching interesting stuff but at the first shot, all their products are never mobile device compatible. Let us wait and see what Google is coming around but for sure, Nikesh Arora is somebody who knows the wireless space well, from T-Mobile and his work there in the mobile media business.

Cheers ~ Arne

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