HTC (High Tech Computer), the global leader in Microsoft Windows mobile based devices, today announced its plans to drive the growth of smart phone technology across Europe. Having pioneered this market through partnerships with Microsoft and key mobile operators since 2002, HTC is strengthening its European handle with a multi-million pound investment to build a senior sales and marketing team based in Slough, Berkshire, UK. In Slough? Interesting, that's where O2 (the first carrier which adopted a Pocket PC Phone Edtion from HTC) is located too.
The new operation allows HTC to offer existing key partners, including Orange, T-Mobile, O2, Vodafone and Telefonica, as well as new affiliates, a quicker route to market and a better understanding of local nuances. In addition, the company's business model allows it to work closely with its customers; providing differentiation through form factor, materials, finish, colors, software and applications. As innovators of smart phone technology HTC is also able to help its partners to take advantage of new growth streams such as digital music, photography and portable business applications.
Peter Chou, President of HTC says, "Strengthening our presence in Europe
is a key milestone for HTC; it clearly demonstrates our strong commitment to
delivering the very best-of-class products to our partners."
The new European leadership team is headed up by Florian Seiche, VP of HTC
Europe. His experience in previous roles as Director of Devices for the Orange
Group and VP and General Manager for Siemens Communications, North America (he
worked on the HTC Windows Mobile-based Siemens SX-series devices, so he should
knows what he is working with), allows Seiche to bring customer insight and
market knowledge to the mix. Under his direction HTC will offer full partner
support; from product design through to sales training, channel support and
"Smart phones have become the highest growth sector in the handset market
place (IDC). The flexibility of the Windows Mobile platform combined with
the opportunities of 3G means that they are no longer the preserve of mobile
enterprises but have the potential to hit the broader consumer market. Our
European operation and commitment to driving product innovation, as well as
dedicated partner support, means we're able to fulfil the challenging needs
of a changing and exciting market," says Seiche.
"Our goal for the European operation is to bring HTC closer to its partners, so together we
are able to define and deliver industry leading smart phone innovations and
offer customer differentiation through new service launches," says Seiche.
"We've already established our market leadership through a proven track
record in the wireless industry and a product portfolio that enables mobile
multimedia, wireless anywhere and internet-on-the-go. We plan to continue
the growth momentum of HTC throughout Europe by partnering with regional and
national operators launching smart phones and PDAs, and by embracing
exciting retail and consumer opportunities," concludes Seiche.
ODMs and OEMs takes Europe more and more serious. After Palm's announcement
to open a R&D department in Ireland, now HTC followed with a sales and marketing
office in the UK. Since Europe is the home of GSM and nowhere else in the world,
new GSM technologies are adopted and implemented that fast (like 3GSM aka UMTS
and its data booster HSDPA aka 3.5G) it makes sense to have local
representatives and R&D departments here.
Cheers ~ Arne