Earlier today, Google announced a quite interesting marketing experiment which uses Google Goggles for Android, an application Google launched roughly a year ago and which enables people to search the web by taking pictures with their mobile devices. Since then, people have used Google Goggles to search for information about lots of different things: famous paintings, landmarks, products and much more. However, now Google goes even further and announced a Google Goggles marketing experiment where Google is working with five U.S. brands, namely Buick, Disney, Diageo, T-Mobile and Delta Airlines, to extend some of their offline marketing to the mobile web.
The companies above have "Goggles-enabled" some of their print ads, movie posters and other media. When users take pictures of these, using Google Goggles, they will be recognized by the app and users will have the option of clicking-through directly to a mobile destination from the brand.
To interact with these experimental campaigns, U.S. users can download Google Goggles from the Android Market or getting the Google Mobile App for iPhone from the iTunes store and look for advertising and products from companies in the video above, and others that are coming soon.
Cheers ~ Arne