its reputation as a global leader in mobile innovation and design,
HTC Corporation today
announced the continuation of its design focus with the acquisition of San
Francisco-based lifestyle design firm One & Company Design, Inc. (One & Co).
Recognized for its award-winning work with some of the world's best known and
most design-savvy lifestyle brands, One & Co will maintain its name and client
base while it joins forces with HTC to create an unparalleled force in global
HTC and One & Co first began collaborating in 2006 on the initial incubation and
creation of the
Diamond, a highly touted phone with iconic design that blended unprecedented
use of material and industrial design.
"Design is key, it is why you love or hate something," said Horace Luke,
Chief Innovation Officer, HTC Corporation. "Integrating iconic design into
HTC products is an inspiring and dynamic challenge that requires a unique
combination of consumer insight, creativity, innovation and an appetite to
take risks; attributes that embody One & Co."
"One & Co is excited to bring our lifestyle, user focused approach to HTC
and we look forward to creating iconic, compelling products together," said
Scott Croyle, partner of One & Co. "Knowing about HTC's cutting edge
technology and proven track record of innovation, we are excited to
collaborate with HTC as a global lifestyle brand."
In addition to its work with HTC, One & Co has broad design experience in a
variety of industries that range from footwear, snowboarding and skiing,
furniture, packaging, houseware, timepieces and more. One & Co has been
recognized by the design and business communities by winning numerous
BusinessWeek/IDSA IDEA Awards, the Good Design Awards, CES Innovation Awards,
and ID Magazine awards.
Cheers ~ Arne