Yesterday evening, Microsoft has released a press release where the Windows Phone maker said that - according to IDC's Mobile Phone Tracker report - Windows Phone was, in the second quarter of 2013, the second most widely used operating system in the Latin American region. With more than 20 countries in Latin America where the Windows Phone range of devices is available, the report shows that Windows Phone has been ranked second in Mexico for the second consecutive quarter, and in the second quarter of 2013, Windows Phone was also ranked second in both Colombia and Peru. In other countries, such as Argentina, Chile and Brazil, Microsoft's mobile platform has also grown in popularity, ranking third in the second quarter of 2013.
Furthermore, Microsoft highlighted that Colombia is one of the countries with the highest user preference ratings, with 25.6 % of the market share.
In Latin America, there are more than 20 countries where the Windows Phone 8 range of devices is available, from low-end smartphones, such as the Nokia Lumia 520, to those with the most advanced features available on the market, such as the Nokia Lumia 920, but all of which offer the same experience, thanks to the Microsoft platform.
And while we are talking about the Microsoft experience, I'm confident that Nokia helped Microsoft a lot to make Windows Phone a success in Latin America. Two years ago, when I worked for a project in Angola, I tried to use Windows Phone there as well. However, it was hardly useable since many Windows Phone services failed to be useful . Just to highlight one, I take maps, which might be one of the most important service all over the world.
On the left, you can see the Bing Maps of Luanda, the capital of Angola, while on the right your can see Nokia's Here maps. It's not to hard to spot the difference.
In the office, I talked with a couple of colleagues from Brazil and they told me that it wasn't anything in Brazil or other Latin American countries which made Windows Phone virtually unusable. However, since Nokia is now also providing the maps data for Bing Maps, the situation changed dramatically and Windows Phone is now mature enough to gain market shares in Latin America (as well as African countries). But then again, this was mostly archived with the help of Nokia's excellent work in providing backend infrastructure Microsoft was never good to provide outside the U.S.
Cheers ~ Arne