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FRAMEWORK: Vodafone announces Vodafone 360 service with dedicated Handsets
Posted by Arne Hess - on Thursday, 24.09.09 - 10:39:51 CET under 01 - General News - Viewed 10547x
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Vodafone today announces the launch of Vodafone 360 - a new suite of innovative internet services for the mobile and PC. All of a customer's contacts, status updates and messaging services are brought together in one place enhancing the customer's experience and use of social media. Customers will have integrated contacts, music, photos and mapping services and can share their favorite music choices and even their physical location, how and when they choose, with their chosen groups of friends. The service is automatically backed up and synchronized, regularly and wirelessly, between the mobile and PC or Mac.

All contacts updates, E-Mails, photos and conversation history or settings changes made either at home or when on the move are saved, keeping all the content up-to-date.

The Vodafone 360 suite of services has been designed and developed by Vodafone. At launch the full Vodafone 360 experience will be available on two exclusive handsets built to Vodafone's specification by Samsung. The Vodafone 360 H1 by Samsung boasts a 3.5" multitouch, high definition OLED screen, 16 GB memory, WiFi and a 5 megapixel camera. It will be followed shortly by a second Samsung handset, offering customers a range of colors and price points.

At launch four Nokia Symbian smartphones will come pre-loaded with Vodafone 360 and part or all of the service will be downloadable to over one hundred popular phones. In the coming months Vodafone will be making the service available through as wide a selection of handsets and operating systems from multiple manufacturers as possible.

Vodafone 360 is a substantiator of Vodafone's new brand expression - "power to you" (which replaces "make the most of now") - which is focused on putting the customer in control and enabling simple and easy to manage communications, both mobile and fixed.

The 2009 launch in Germany, Greece, Ireland, Italy, Netherlands, Portugal, Spain and the UK will be followed by launches in a number of other countries in 2010, including India, Turkey, South Africa, New Zealand and Romania and in France through SFR, through MTS in Russia and through Vodafone Hutchison Australia.

Cheers ~ Arne

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Posted by Patrick Bossert on 24.09.09 - 20:50:08

The launch of Vodafone 360 is a bold move to monetise more than its data access infrastructure. Its global reach - and the fact that it has opened up its platform to third party application developers - could make it a winning strategy. The logical extension of this move would be for it to begin offering billing and customer support as chargeable services to content providers. This approach will not only boost customer loyalty, it could also yield significant additional revenues from service capabilities the company already owns.

- Patrick Bossert, Head of Market Strategy, Global Information Management, Convergys

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