an interview with German newspaper "Welt
Online", Howard Stringer, CEO of Sony speaks about the future of Sony but
also about a possible future of
Sony Ericsson and this future might not
bright as the past was. When Sony and Ericsson merged as Sony Ericsson, Sony
brought its design and media competence into the new venture while Ericsson
brought is technical know-how and both together created some exciting phones,
except the not so successful Symbian-based UIQ smartphone line. Anyway, it looks
like Howard Strigner isn't happy with the current situation of Sony Ericsson and
while he hasn't mentioned to either leave the joint venture or to take it over,
the interview shows that he's thinking about Sony Ericsson's future:
Welt Online: In some areas you are in joint ventures. With the
mobile phone manufacturer Sony Ericsson it does fluctuates downwards.
Wouldn't it time to separate from Ericsson ?
Stringer: Certainly it was a difficult year, but it's never easy to
buyout a partner.
Welt Online: So you think about it?
Stringer: One of the most important features in the digital age is to
be quick, and it's difficult to be as quick in a joint venture like in your
own company. You are always in discussions and negotiations. We constantly
discuss with Ericsson how to make Sony Ericsson as successful as possible.
Welt Online: Will Sony Ericsson be there in three years?
Stringer: We need to cooperate as we did two years ago. Or the joint
venture has to find its own solution.
Welt Online: That was diplomatically.
Let's see how Sony Ericsson's future develops and maybe, the Sony Ericsson
Xperia X1 can contribute something positive but IMHO Sony Ericsson went a
similar way like Motorola did with the main problem that the company was too
focused on Walkman and Cybershot mobiles.
Cheers ~ Arne