yesterday introduced its new Discovery 665 Bluetooth Headset with AudioIQ, the
industry's first DSP (digital signal processing) sound technology to
automatically optimize audio levels on both sides of every call - significantly
increasing clarity for mobile phone callers, as well as for the listener on the
other end of conversations.
Plantronics will demonstrate its new AudioIQ technology and complete headset
portfolio during the Consumer Electronic Show (CES) at the Las Vegas Convention
Leveraging Plantronics' 40-plus years of sound innovation, AudioIQ makes
wireless conversations effortless and pleasant, regardless of the environment.
For incoming calls, AudioIQ automatically adapts to background noise levels -
from a quiet taxi to a noisy city street - and intelligently improves the
receive quality, clarity and volume level. For outgoing calls, AudioIQ reduces
background noise for listeners up to 7-8 decibels, or by approximately 50
percent. It also minimizes interference from artifacts such as speech
distortions to maintain exceptionally clear voice intelligibility.
"AudioIQ goes beyond making conversations sound great - it's about making
communications easier and more natural for people on both sides of a call.
Long gone are the days when mobile phones users are forced to seek out a
quiet location to answer an important call," said Renee Niemi, general
manager & vice president of Mobile & Entertainment for Plantronics. "By
incorporating AudioIQ into Plantronics' new Bluetooth headsets, we are
delivering optimal communications capabilities alongside our incomparable
style and comfort."
The new Plantronics Discovery 665 Bluetooth headset with AudioIQ, based on
the Plantronics Discovery 655, is ideally suited for road warriors and in-car
use. After conducting extensive research focused on headset usage in the car and
while traveling, Plantronics developed a unique charging and storage system for
automobiles that also includes a new visual indicator for incoming calls.
Features and Accessories include:
- AudioIQ, which clarifies incoming speech and reduces outgoing background
noise by up to 50%
- Convenient charging and storage system targeted for use in the
- Visual call indicator and low battery indicator
- Ultra-light, sophisticated design and customizable eartips for complete
In addition, the Discovery 665 includes Plantronics' new QuickPair
technology, which greatly simplifies the Bluetooth setup process for consumers
by automatically initiating pairing mode (when powered) if no device history is
present. Once paired successfully, the Bluetooth headset stays on for instant
use. If not paired successfully, the headset automatically shuts off after 10
minutes; when powered again automatically goes into pairing mode until
successfully paired with a Bluetooth capable phone.
To further ensure a 'painless' pairing process for consumers, Plantronics
recently launched its
online pairing guide.
"Personal technology should be intuitive and help consumers simplify
their lives," added Niemi. "Plantronics is taking steps towards this with
QuickPair and other technologies innovations that make headset setup and use
According to Plantronics, the Discovery 665 will be available for US$ 149.95
at major retailers and online from Plantronics in February 2007.
Cheers ~ Arne