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IMPRESSED: MMS really kicked me
Posted by Arne Hess - on Tuesday, 30.04.02 - 14:37:00 CET under 09 - Thoughts - Viewed 5990x
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I'm just working on some MMS (Mobile Multimedia Messaging Service) stuff (including the tactel MMS client preview for Pocket PCs) and I got so many thoughts about MMS I have to share with you.

First of all, I'm thinking about MMS for more than a year now, about the possibilities and kind of services and every day I think about it I get more ideas. The point is, that until now and I think for the most of you - it's theory only. We've read about it and we saw nice concepts but now - latest with the MMS service launch of Vodafone Germany - it becomes reality.
Click the image to see how MMS
could works on your mobile

I remember when I was discussing with a friend a flyer for the 3GSM congress where we also included MMS and we spoke about transmitting goals of your favorite football team to the mobile phone, but at least we never had a clue how it could really looks like.
Click the image to see how MMS
could works on your PPC

Now I know what it could looks as a minimum (see the animation on the right side). But what you see there isn't everything MMS is able to do (as this is an animated GIF without sound). You could also attach sounds to every slide so imagine this situation:

Next time you are at a Pocket PC Fan Fest you snap some images with your Pocket PC (e.g. with the tactel Camera jacket), record some sounds of the event and send it to all of your friends mobile phones, Pocket PCs and E-Mail Inboxes. Wouldn't that be great!? Definitely it would!

For me this could become (with the right accessories like a camera) as important as sending SMS messages or chatting with friends on the MSN Messenger!

But there are additional ideas which I also saw in London. Think about general and personalized news services:

You get every day a MMS which includes the latest personalized headlines. While you watch the images as a kind of slide show, you hear also a voice in the background which tells you something about every headline.
Or think about routing services. You don't get a plain green/black WAP page with a 1 bit bitmap but a MMS push with a real multimedia map. Now combine this with Location Based Services and the network pushes you the next route-map automatically if you reach a dedicated area...

Wow, that's fancy and I have to admit that I'm completely thrilled! And the best of all is that we haven't wait for 3G as 2.5G networks with SMS and GPRS as the bearer are already able to provide this services!

Cheers ~ Arne


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Posted by Anonymous on 03.05.02 - 00:00:00

Again like all things mobile it will come down to the price.
I'm sure MMS will be extremly expensive and I'll leave it to the teenagers whose bills are paid by their parents.

Posted by Arne Hess on 03.05.02 - 00:00:00

MMS costs here in Germany on the Vodafone D2 network 0,39 € (incl. GPRS transmission costs) which seems to be okay if you see what you can send.
However, the point for me isn't the price on the first sight but the technical feasibilities. For sure, the price have to be fair.
I think it's to easy to shift MMS to the youth segment, it's more than a colored SMS only!

Posted by mr on 06.05.02 - 00:00:00

price is one limiting factor, but everybody who is able to sign a post-paid contract whether old or young one is responsible for his own. That's part of daily business - If you are 18 you should think about consequences as well.
If you below 18, you should better use pre-paid mobiles ...or use stop limits at post-paids.

anyway MMS is more effected by hardware and UI than pure SMS. And everybody should think about penetration rates as well. If you take this into account MMS most likey will not boost the next 12 month ...

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