HTC (High Tech Computer), the world's leading provider of Microsoft Windows Mobile devices, today launched its Q4 product portfolio.
The four new additions to the HTC range are each specifically designed to appeal
to new market segments, bringing the benefits of Microsoft's smart mobility to
new audiences.
The innovative form factors and new designs showcase the latest mobile
applications - from E-Mail to navigation:
- HTC S620 (HTC Excalibur) - HTC's new, super slim form factor with
integrated QWERTY keyboard: perfect for email and messaging
- HTC P3300 (HTC Artemis) - HTC's first dedicated navigation PDA with
in-built GPS and complete with TomTom NAVIGATOR 6 software
- HTC P3600 (HTC Trinity) - HTC's next generation multimedia compact PDA
with 3G connectivity and HSDPA-ready
- HTC S310 (HTC Oxygen) - a small yet powerful messaging and internet
Smartphone for both business and consumer use
The launch of these devices, hot on the heels of the HTC TyTN and HTC
MTeoR in June, underpins HTC's continual leadership in innovation and its
commitment to extending the reach and appeal of smart devices to encompass
both advanced business users and 'first-time' Smartphone and Pocket PC Phone
Edition owners. All devices will be available under the HTC brand as well as
in customized versions for operator partners.
Florian Seiche, Vice President of HTC Europe commented: "Being able
to offer the best customer experience on a dedicated device is extremely
important for us - no matter if it is for email, navigation or
multimedia focus. This new range of devices will enable both consumer
and business users to make their personal choice within the rapidly
growing segment of Smart Devices based on the powerful Windows Mobile
platform."
"We're thrilled to see HTC expanding its portfolio with the HTC S620,
S3300, P3600 and S310 smartphones, which further add to HTC's stellar
record of innovation on the Windows Mobile platform," Scott Horn,
General Manager, Mobile & Embedded Devices Division, Microsoft Corp.
"These devices are defining a whole new category of phones with a range
of entertainment and productivity options for business users and
consumers. With HTC, we're bringing more choice to Windows Mobile
customers in a rapidly growing and increasingly diverse mobile market"
"As a preferred navigation partner for HTC going forward, we can
collectively offer customers an easy to use, high performance handheld
mobile navigation solution so they need never be lost while on the move
again," said Eric Pité, vice president, Product Management at TomTom.
HTC has already lined up leading European mobile operator partners for
these new devices. As the first operator T-Mobile will be launching the HTC
P3300 as its own customized version - called MDA Compact III - in several
European markets.
Since its brand relaunch and strategy change back in summer this year,
HTC is growing rapidly in Europe. It has already extended its footprint to
include a dedicated local presence in Italy and France, with plans for
Germany, Scandinavia, Russia and Spain by the end of the year.
All new HTC Windows Moobile devices will become available across Europe
during this fall.
The HTC S310 will retail for around 259 Euro.
The HTC P3300 taster pack will retail for around 499 Euro, the complete set will retail for around 679 Euro.
The HTC S620 will retail for around 399 Euro.
The HTC P3600 will retail for around 599 Euro.
Cheers ~ Arne<
