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LAUNCH: Microsoft and Partners launch Windows Phone 7 in Europe and Asia Pacific
Posted by Arne Hess - on Thursday, 21.10.10 - 16:40:56 CET under 02 - Windows Mobile News - Viewed 12233x
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This is the day, Microsoft and the Windows Mobile/Windows Phone team worked for more than 2 years and as promised last week, today Microsoft and its partners in Europe and Asia Pacific have launched Windows Phone 7 - Microsoft's new mobile operating system for smartphones. Following last week's announcement, Windows Phone 7 was launched in selected European countries with partner networks at the United Kingdom, Germany, France, Spain and Italy as well as in Asia Pacific at Singapore, Australia and New Zealand. Hardware partners in Europe and Asia Pacific are HTC, LG and Samsung while Dell will launch its first Windows Phone 7 smartphone is the U.S. first.

In addition to devices like the HTC HD7, HTC 7 Mozart, HTC 7 Trophy, the Samsung Omnia 7 and the LG Optimus 7, Microsoft has also launched its Zune service in selected markets which unifies the music, video and app  download experience - straight from one source and service.

However, as it looks, there are some massive problems with device availabilities. While today is the day the first Windows Phone 7 smartphones should hit carrier stores, it seems that - for instance in Germany - only Vodafone Germany has a very limited stock of HTC 7 Trophy available in its shops. O2 Germany has announced that its HTC HD7 should be available from tomorrow and T-Mobile - the German launch partner of Microsoft - even delayed the HTC 7 Mozart availability until early, and the Samsung Omnia 7 availability until mid November.

Sources close to the development told us, that the handset manufactures got the RTM build (Ready To Manufacture) quite late - which Microsoft officially shipped early September - and that this (might) caused the handset delays.

The U.S., Canada and Mexico will follow Europe and Asia Pacific with a launch on 8th November and it can be expected that the overall handset availability will be much better then.

Furthermore it should be noted that for the first wave, Windows Phone 7 will only support GSM (including GPRS and EDGE) and UMTS (including HSDPA and HSUPA). CDMA Windows Phone 7 devices (mostly for North America where it is used by Verizon Wireless and Sprint) will follow-up anytime early next year.

For its global "Really?" campaign, which is rumored that Microsoft will spend up to US$ 500 million for advertising in print, TV, cinema, web and social media, Microsoft has worked with the creative agency Crispin Porter + Bogusky. The spot (above) was directed and produced by e+p commercial (Munich, Germany).

Cheers ~ Arne


 
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