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LINK: What happens when a company wants to divorce the hardware from the OS
Posted by Arne Hess - on Thursday, 09.06.05 - 12:24:00 CET under 01 - General News - Viewed 7538x
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Yahoo! News has an interesting article up which is ranting about rebranding the PDA operating systems, divorce the hardware from the OS and how it aligns with how customers buy a device.

When you buy a Palm-based PDA or a Pocket PC, what do you expect to get? A handheld of some kind, yes-but also a specific operating system that can run a specific set of applications? So what happens when a company wants to divorce the hardware from the OS?

It's not an academic question. In the last few weeks, we're heard that the Palm OS is going away (well, at least the name Palm OS), and that Microsoft is trying to make the name Pocket PC vanish, in favor of the wordier Windows Mobile-based PDA.

It's spring, and a marketer's fancy turns to rebranding. But should you care? Will these changes make buying a PDA more or less confusing?

Definitely worth to read and I wonder what's your opinion here? Do you buy a Widows Mobile PDA, a Pocket PC, a Smartphone, a PDA, a smart phone?

Cheers ~ Arne


 
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