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MÖBIUS: i-mate to launch 15 Windows Mobile devices within the next 12 months (and more news)
Posted by Arne Hess - on Wednesday, 27.09.06 - 22:32:18 CET under 01 - General News - Viewed 11812x
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Can we believe it? Well, we have to (or not) since it comes from Jim Morrison himself - founder and CEO of Dubai based i-mate - who recently held a presentation during the 2006 Möbius conference in Boston and according to him, the i-mate JAQ isn't accidentally that ugly but "by design". According to Mr. Morrison, it was a request from corporate i-mate customers to have a device they can get to their employees. Feature-rich (which it is since it is based on Windows Mobile) to seriously support mobile workers but ugly enough not to be stolen ("Who is steeling an ugly phone? Nobody, as much as nobody is steeling an ugly car" said Jim Morrison). Another fact, Jim Morrison cleared up, that i-mate's contract with HTC isn't finished yet, as it was reported recently. In fact it's in place for a couple more months but from now, i-mate is looking to release exclusive devices only, exclusive to i-mate and its customers. i-mate isn't interested anymore in selling rebranded devices only but the device (design) has to be exclusive to i-mate.

That said, Jim Morrison said that i-mate plans to launch around 15 devices during the next 12 months. Also he mentioned, that most of the devices will be Pocket PC Phone devices (offsite I spoke with him and while he is a big fan of thumb keyboard-enabled devices, he don't think that the Smartphone version is a good choice to use for these kind of devices but stylus based Pocket PC is fitting better). Nevertheless, i-mate will for sure also launch a couple of Windows Mobile Smartphone.
Last but not least, in future i-mate will break its devices into three different classes: "Ultimate" (targeting Geeks), "Stealth" (targeting regular consumers and corporate customers) and "Light" (low-end mass-market devices).

i-mate hasn't made any further devices announcements yet, so we have to wait to see what i-mate is working on.

Cheers ~ Arne


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