Vodafone, Hutchison's 3 and T-Mobile has signed with Google and Yahoo! in the past, the same operators as well as Telecom Italia, Telefonica and Cingular/AT&T
are expected to hold talks next week about creating its own mobile phone search engine which could challenge US giants Google and Yahoo!.
As a Sunday Telegraph report says, the carriers will come together for talks at the 3GSM Congress in Barcelona, next week.
The operators believe that creating their own search engine could help them to
'retain a greater share of advertising revenues', the article mentions.
"There is a big play in mobile search that we need to be part of, and we
are exploring those options at a very high level," an unnamed British
executive at one of the companies involved told the paper.
No question, the mobile search engine and advertising business is something,
carriers left today and it makes sense to create something own, however these
carriers have to keep in mind that search engines are about results and at the
moment, nothing compares to Google; neither Yahoo! nor Windows Live so I wonder
how they will create something comparable.
Cheers ~ Arne