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MOBILE MEDIA: Brightpoint signs mobile content deal with InProdicon to launch a Mobile Music Portal
Posted by Arne Hess - on Tuesday, 02.08.05 - 16:30:33 CET under 01 - General News - Viewed 8712x
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And the next one. Music and mobile music is everybody's darling and after the carriers, now also the mobile phone distributors enters the mobile music market to sell music tracks over the air (full-featured scenario) or via PC download with device synchronization.
The next one who enters the mobile ,usic market is Brightpoint who announced yesterday that its subsidiary, Brightpoint Sweden AB has entered into a mobile content agreement with InProdicon AB, a leading distributor of digital content in the Nordic region, to launch a new website ( that will employ InProdicon's technology to offer cutting edge music bundles for all customers via an intuitive user interface. The website offers the ability to sample and/or download ringtones (polyphonic and mastertones) and complete songs for use on Windows Mobile devices and other devices.

InProdicon has licensing agreements with most of the major music labels including Sony-BMG, Warner, and EMI, among others. Payment options include Web payment via credit card, or mobile payment via premium SMS or WAP.

Brightpoint will bundle these music services with Microsoft mobile devices to its European dealers and retailers. Microsoft series of devices includes smartphones and devices that utilize the Microsoft Windows Mobile operating system.

"With the continued growth in the converged smart mobile device market and the expansion of global 3G networks, consumer demand for rich multimedia content will continue to grow," said Robert J. Laikin, Chairman and Chief Executive Officer of Brightpoint. "That is why our deal with InProdicon is so significant - it enables Brightpoint to quickly enter the mobile content space with a proven market leader, while simultaneously enhancing our existing relationship with Microsoft."

"Brightpoint's agreement with InProdicon is well-timed to meet rapidly growing consumer interest in mobile applications such as music and games," said Rachel Lashford, analyst with UK-based research firm Canalys. "Brightpoint's relationships put it in a good position to help the channel deliver mobile content and services." "InProdicon's agreement with Brightpoint brings quality local and international content directly to consumers, allowing them to enjoy entertainment media at home and on the go. Through integration with InProdicon's unique platform of services, Brightpoint is now able to offer consumers access to music, videos, ringtones, audio books and more which they may enjoy both on PC and directly in their Qtek and other Windows Mobile devices. Brightpoint's distribution of Microsoft Mobile devices, and InProdicon's extensive support for Windows Media formats is a perfect match," said David Hudert, Senior Vice President and CTO of InProdicon AB.

Full Windows Mobile support? Sounds good! So far, I'm aware of Orange only who support Windows Mobile (the Orange SPV C550) and partially T-Mobile, even if the T-Mobile music service is a kind of, well let's say weird (they crop the tracks so even if you pay full for a track, you get a "medley" only).
But honestly, I wonder how many music services we need? I have one for my iPod, one for my Media Center, one for my PC, one for my mobile phone from carrier A, one for my mobile phone from carrier B, one for my Smartphone from distributor C and one for my Pocket PC from distributor D? And in worst case, all of them are using different DRM and codecs, right? :?

Cheers ~ Arne

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