Mobile today announced the launch of its new mobile TV service, Virgin Mobile
TV, and confirmed the that it will be offering a selection of much-loved premium
channels and programming to Virgin Mobile TV viewers, starting on October 1st
Virgin Mobile TV will broadcast BBC One, ITV1, Channel 4 and E4, offering
consumers a wide range of high-profile channels and TV programs (BBC One will be
available on a trial basis for 12 months and will be provided free to consumers.
Channel 4 will initially broadcast Channel 4 Short Cuts, its made-for-mobile TV
channel and expects Channel 4 simulcast will follow). Customers who have a
Virgin Mobile 'Tellyphone' will be able to watch their favorite TV programs and
listen to DAB digital radio wherever they are. Wherever you need to watch TV,
whether it's Eastenders on the bus, or Coronation Street in a cab, Virgin Mobile
TV will make sure you never have to miss an episode of your favorite program
The service, which is provided by BT's wholesale mobile broadcast
entertainment service, BT Movio, will also broadcast DAB digital radio, offer
'red-button' interactivity and features an exclusive seven-day electronic
program guide (EPG).
Virgin Mobile TV can be viewed on the Virgin Mobile Lobster 700 Mobile TV
phone, which will be available from October 1st through Virgin Mobile Stores
within Virgin Megastores and WHSmiths, its standalone stores, and direct from
virginmobile.com/mobile. Virgin Mobile offers the mobile TV phone and service
for free for customers on a contract of Ã‚Â£25 a month or more, for the life of
their contract. The phone is available on pre-pay for Ã‚Â£199, when the service
will be free for an initial three-month period, followed by a charge of Ã‚Â£5 a
month. BBC One will be available on a trial basis for 12 months and will be
provided free to consumers. Customers who buy a contract in Virgin Mobile Stores
also benefit from double the amount of airtime compared to standard tariffs
available in other retailers.
Virgin Mobile's TV service broadcasts TV live 'as it happens' over the DAB
digital frequency spectrum, which currently covers more than 85% of the UK
population. The Lobster 700 Mobile TV phone is the world's first DAB-IP-enabled
handset, and was created by HTC. As well as offering TV and up to 50 DAB digital
radio stations, the handset is also Virgin Mobile's first Windows Mobile powered
Smartphone, offering Windows Mobile functionality and Windows Media Player. The
device is the first in a series of mobile phones being developed to support the
BT Movio service.
Alan Gow, managing director of Virgin Mobile, said: "The launch of Virgin
Mobile's 'Tellyphone' is a real watershed, both in terms of mobile devices
and the evolution of broadcasting. Virgin Mobile finally delivers what
others have been promising for so long - real TV broadcast to your mobile,
delivering the programs you want to watch, when you want to watch them, in a
simple and easy-to-use experience. We are hugely proud of the Virgin Mobile
TV service and I think it could revolutionize how, when and where people
choose to watch TV."
Emma Lloyd, managing director, BT Movio, said: "BT Movio looks forward to
working with Virgin Mobile as our first customer. We fully anticipate that
their well-known marketing flare will attract many UK consumers to the
service, which will offer the strongest TV and digital radio content for
mobile phones yet to be seen in the UK."
The new Virgin Mobile TV device will be supported with a multi-million pound
advertising campaign, starring the world-famous actress Pamela Anderson. The ads
will be seen on British TV for the first time on October 9th.
Cheers ~ Arne