Today, Siemens announced to present programs broadcast by a variety of private TV stations live on a mobile phone equipped to receive digital TV signals using DVB-H (Digital Video Broadcast Handheld) during the IFA consumer electronics trade fair IFA in Berlin. To demonstrate "Mobile TV", Siemens will for the first time use its new DVB-H test system comprising a server platform for mobile television and a handset prototype capable of receiving these services. The equipment enables mobile operators to conduct DVB-H trials with relatively little effort, for example to test the level of acceptance for Mobile TV among consumers.
"The digitalization of TV networks allows the convergence of broadcasting and mobile communication technology. As a result, customers will be able to enjoy interactive broadcast services directly on their mobile phones in addition to the existing mobile video streaming. Mobile TV based on DVB-H will therefore open up new market potential for both the telecommunications and media industry," said Harry Strasser, Senior Vice President of Innovations and End-to-End Solutions at Siemens Communications.
The DVB-H test system from Siemens can carry not only live television or radio programs, but also specially prepared video streams. Premium content is protected via special access control. An Electronic Service Guide (ESG) on the DVB-H phone guides the user through the programs and provides quick and easy access to all DVB-H services.
The new phone is a prototype equipped with a DVB-H receiver, stereo sound and a large VGA touch screen. It also doubles as a PDA and mobile phone. On the Siemens stand, live channels will be broadcast over DVB-H during the IFA and received on the DVB-H device prototype, thus allowing selected TV stations to be watched on the device.
DVB-H is a special digital video broadcasting standard for transmitting television images to handhelds such as PDAs or mobile phones. Current standardization efforts, actively supported by Siemens in various forums and committees, focus on a technology platform that can handle a large variety of broadcast services on handhelds from different manufacturers. Another important prerequisite for developing the Mobile TV market on the basis of the new standard is the availability of a frequency spectrum, for which the necessary regulatory and political decisions have yet to be made. Analysts like Informa Telecoms and Media believe that by 2010 there will be more than 124,8 million Mobile TV users worldwide.
Next year during the FIFA Soccer World Cup in Germany, T-Mobile also plans to broadcast the matches live, either via DVB-H or DAB, depending on the part of area. So mobile TV is definitely entering the Germany market now.
Cheers ~ Arne