CoreMedia, the provider of trusted digital rights management (DRM), is the first company worldwide to combine the mobile OMA (Open Mobile Alliance, previously known as WAP Forum where it was developed from) DRM standard with Microsoft'S Janus DRM as a secure client implementation. CoreMedia today announced to support the interoperability of the two most common DRM standards with its Multi-DRM technology for enhanced interoperability between handsets and PCs. In addition CoreMedia delivers a plug-in for the Windows Media Player enabling PC playback of OMA-protected music purchased via mobile handsets. More media player software will be supported in the future. That means that, for the first time, consumers can transfer music purchased for their mobile phone directly to the PC without additional downloading.
As a recent study of the EU-project INDICARE has shown, consumers set a high value on music they can share between different devices and they are willing to pay for that ability: Consumers prefer paying 1 Euro for a song that runs on any device over paying only 50 Cents for a song that runs on only one device.
"It's all about convergence. It is important for content providers and operators to offer their music services with cross platform capabilities, allowing their customers the choice where to listen to purchased music", says Dr. Willms Buhse, Director Products & Marketing. "With the combination of OMA DRM and Microsoft DRM CoreMedia again sets the pace as leader for Multi DRM and reaffirms its strong commitment to open standards and interoperability".
Just recently, CoreMedia has tested successfully in the first comprehensive OMA Test Fest for DRM 2.0 implementations for handsets, consumer electronics, PCs and Servers. The OMA DRM 2.0 standard allows operators and content providers to use new distribution models such as Superdistribution to explore the opportunities of viral marketing. In addition OMA DRM 2.0 facilitates the converging mobile and PC market.
CoreMedia DRM has taken the lead in the mobile DRM technology industry for 3G service delivery platforms. CoreMedia DRM-enabled services for premium content such as music and video clips have already been successfully launched for 20 operators in Africa, Asia-Pacific and across Europe.
I know of many carrier who are working on music services or working on upgrades of their current services. For instance AT&T Wireless, O2, T-Mobile and others have already launched their music offers and I have tested a couple of these offers. In most cases I came to the same conclusion: "Nice but it can not compete with my 'good old iTunes' store" for one reason: interoperability. If I'm really going to buy a file OTA (Over The Air" to listen it imidiately on my mobile device, latest in the evening I also want to listen it on my PC and later on my other mobile devices. However, what I've figured out was a incompatibility between the classic GSM and PC distribution.
Anyway, more and more carriers are working now on "seperate delivery" solutions which means you can download two version of the same file: the OMA DRM version for your mobile phone (in most cases AAC or AAC+) and Microsoft DRM-protected WMA files to be used with the PC. On the other hand, this means you still can not sync these files (as long as you don't have a device which supports Windows Media protected WMA file - which every Windows Mobile device with Windows Media Player 10 Mobile do) because of the different file formats/codecs and DRM protections.
Therefore an initiative as announced today by CoreMedia is appreciated and has good chances to be picked-up by carriers because CoreMedia is one of the widely used CMS-systems in the operator world.
Cheers ~ Arne