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MULTIMEDIA: O2 Germany acquires broadcasting rights for 2006 FIFA World Cup in Germany
Posted by Arne Hess - on Thursday, 25.08.05 - 16:01:44 CET under 01 - General News - Viewed 9195x
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O2 Germany has signed an agreement with the Swiss company Infront Sports & Media for the rights to mobile phone video coverage of the 2006 FIFA World Cup. The agreement covers all sixty-four games of the 2006 FIFA World Cup, as well as the archive of 2002 FIFA World Cup video material. O2 will broadcast all key passages of play during the games and provide its customers with a post-match overview of each game's highlights. This makes O2 Germany's first mobile phone operator to offer video coverage of the 2006 FIFA World Cup.

According to O2 Germany's CEO, Rudi Gröger: "O2 customers are keenly interested in coverage of sporting events, especially football. That's why we are so pleased to be the first mobile communications company in Germany to secure broadcasting rights to the 2006 FIFA World Cup."

The broadcast rights granted are in the category of Mobile Telephony and give O2 the right to offer up to four minutes of video footage per match for "near-live" and post-match highlight coverage on mobile phones to its subscriber base.

During the 2006 FIFA World Cup from June 9 to July 9, 2006, O2 Germany customers will be able to download videos of the matches during the game via MMS or on a subscription basis. Goal sequences will also be accessible during matches through the O2 Active portal. A detailed summary of each game, as well as highlights of each day's competitions, will be available through streaming video.

Oliver Seibert, an Executive Director of Infront, said: "This is a key deal for Infront and O2. We are convinced that our broadcast partner O2 Germany will offer a state-of-the-art mobile video service of the 2006 FIFA World Cup to German soccer fans and it will be very interesting to see what impact it makes on the development of the mobile entertainment industry.

Good news for German O2 customers, even if a 4 minute "near-time" live footage is just enough to broadcast a goal but well, better than nothing.

Cheers ~ Arne

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