Paramount Digital Entertainment announced today that it will be releasing ten enhanced movie apps of Paramount Pictures' films exclusively for Windows Phone 7. The movie apps have been built using Microsoft Silverlight technology and offer the full movie plus menus, bonus features and unique experiences not available on other platforms to deliver a rich connected consumer experience to Windows Phone 7. Other features in the enhanced movie apps include the ability to create custom clips, view the movie with pop-up trivia powered by "Scene It?" and a movie info feature offering users the ability to identify actors, objects, music, and places in the movie, providing rich, contextual information.
The first movie, Paramount Digital Entertainment is launching today in the U.S. and Canadian Windows Phone Marketplace is "School of Rock" with additional titles to be released in the U.S. and international markets before the end of the year. Other titles coming to Paramount Silverlight Enhanced Movies for Windows Phone include Zoolander, Waiting for Superman and GI Joe: The Rise OF Cobra with more to be announced.
"Through our relationship with Microsoft, we're able to provide consumers new, enhanced ways to enjoy movies from anywhere on Windows Phone 7," said Geremie Camara, Vice President Product Development for Paramount Digital Entertainment. "Using Silverlight technology and adding interactive and social networking features, our enhanced movie apps transform the movie viewing experience into a true entertainment experience."
"Windows Phone 7 is backed by a rich developer ecosystem that is creating a variety of quality apps and games, like Paramount Entertainment's movie apps, that take advantage of the phone's unique features and design," said Todd Brix, senior director, Windows Phone Marketplace, Microsoft Corp. "We're proud to have these Paramount titles that offer unique experiences for consumers exclusively available on Windows Phone 7 this holiday season," he continued.
The School of Rock movie app is now available for US$ 9.99 from the Marketplace hub on all Windows Phone 7 devices or on the desktop via the free Zune PC software.
Yet no word in which countries other than the U.S. and Canada Microsoft and Paramount Digital Entertainment will offer the Silverlight enhanced movies for Windows Phone 7 before end of this year.
Cheers ~ Arne