Corp. today announced it has entered into an agreement to acquire Danger Inc.,
the company responsible for the software and services powering many popular
consumer handsets. The acquisition will align Danger's nearly 10 years of
expertise in the mobile consumer space with Microsoft's vision to provide
innovative and compelling mobile experiences to a growing base of customers.
The Palo Alto, Calif.-based company provides services that allow people to keep
in touch, stay organized and keep informed while on the go through real-time
mobile messaging, social networking services and other applications - all
blended together on a single phone that is intuitive and customizable.
"Microsoft is a global leader with our Windows Mobile software and expanding
mobile services," said Robbie Bach, president of the Entertainment and Devices
Division at Microsoft. "The addition of Danger serves as a perfect complement to
our existing software and services, and also strengthens our dedication to
improving mobile experiences centered around individuals and what they like."
"Danger continues to provide an effortless and fun mobile experience for
consumers," said Henry R. Nothhaft, chairman and CEO of Danger Inc. "Now by
combining our uncompromised application software and powerful back-end service
with Microsoft, we can expand our innovative service offerings even further and
take mobility to a new level."
Danger has connected with a customer base that is young and enthusiastic,
Internet-savvy and socially inclined. The Danger team has a deep understanding
of consumers and a hold on what people want from mobility, making it an ideal
group to work with in delivering connected experiences. Adding Danger to the
Entertainment and Devices Division will provide Microsoft with additional assets
and resources that will accelerate the company's entry into the consumer space
and complement the company's focus on delivering innovative technologies and
services that connect people's entertainment and information.
Danger will further expand people's mobile options by bringing a variety of
established partnerships to the mix. Microsoft software can be found on more
than 160 mobile phones made by more than 50 hardware partners, which are offered
through more than 160 mobile operators around the world.
Through focused efforts Danger has successfully delivered a software and
services platform to the mobile mass market. Applications on Danger-powered
handsets include HTML Web browsing, instant messaging, games, multimedia, social
networking, Web e-mail and personal information management applications.
Combining these services with Microsoft's connected entertainment and
experiences technologies, including MSN, Xbox, Zune, Windows Live and Windows
Mobile, will provide Microsoft with the tools to accelerate its work to create
industry-leading entertainment and communication experiences for consumers.
Cheers ~ Arne