Nokia today introduced a range of new products, services and partnerships at Mobile World Congress, setting the pace for 2012 and demonstrating rapid execution of its new strategic direction. The new strategy already has resulted in the adoption of Windows Phone as Nokia's primary smartphone platform, major changes to its feature phones, and additional emphasis on location-based services with the launch of its Location & Commerce business. Nokia is going to extended the range of products with Windows Phone by introducing the Nokia Lumia 610, the most affordable Lumia yet, as well as targeting availability of the widely acclaimed Lumia 900 to additional markets beyond the U.S.
"One year ago, we shared that Nokia was embarking on a new journey to build great mobile devices," said Stephen Elop, president and CEO of Nokia. "Today, with our fourth Lumia device, smarter mobile phones and an array of new services, we are demonstrating that we can change the clock speed of Nokia."
Aimed at young people who want an affordable introduction to Lumia and Windows Phone, the Nokia Lumia 610 provides easy access to social networks, web browsing, music, games, navigation and tens of thousands of apps in the Windows Phone Marketplace. It comes in four vibrant colors and will cost just 189, before taxes or subsidies, and is expected to begin shipping in the second quarter of 2012.
The Nokia Lumia 900, which launched in January as Nokia's first LTE-enabled smartphone, will now be available in Dual Carrier HSPA for up 42.2 Mbps. The superior content experience of the phone's 4.3" ClearBlack AMOLED display and large capacity battery will be available to more countries around the world.
Nokia announced Nokia Reading providing a single, integrated reading hub experience. Nokia Reading makes it easier and faster to enjoy news, books, and audio books including an extensive catalogue of local language reading material and the ability to access content offline.
The announcements cap a year in which Nokia introduced the Lumia 710, Lumia 800 and Lumia 900 to critical acclaim and ahead of schedule.
In location-based services, Nokia and Groupon plan to offer market-leading location-sensitive discounts and deals. Nokia is also announcing a new version of Nokia Drive for Windows Phone that will come with full offline support for turn-by-turn navigation. Moving forward, Nokia Drive will also remember a personal commute, give advance traffic notice and automatically re-route to avoid jams. Additionally, Nokia plans to release the Windows Phone version of Nokia Transport for door-to-door, underground, tram, suburban train, and bus directions in more than 500 cities and 45 countries.
Cheers ~ Arne