Group Plc today announces the creation of Vodafone Internet Services which will
lead the development and delivery of Vodafone's current and future consumer
propositions for the Internet. Vodafone has appointed Pieter Knook, a senior
vice president of Microsoft, to the newly formed role of Director of Internet
Vodafone Internet Services will focus on the provision and delivery of
distinctive consumer web services such as IP communications, mobile Internet
access and selected content categories, through mobile devices.
Pieter Knook will be responsible for delivering new revenue growth around
Internet, content and advertising with a focus on differentiating Vodafone's
services by creating rich and distinctive experiences for customers.
Knook, 49, joins Vodafone on 10 March, following 17 years with Microsoft where,
as one of the most senior executives in the company, he spent the last 5 years
as Senior Vice President running Microsoft's Mobile business, including
strategy, product development, marketing and sales. During his time with
Microsoft, Pieter led a wide range of programs across seven businesses. He will
report to Frank Rovekamp, Global Chief Marketing Officer, Vodafone Group.
"Leading Vodafone Internet Services calls for a world class leader of
considerable stature and experience." said Rovekamp. "We are delighted that
Pieter is joining us to help transform the customer experience through the
mobile Internet, meet growing customer demand for web services accessed from
mobile devices and drive revenues within our Mobile Plus strategy. Pieter has an
impressive track record across technical, sales, marketing and business
management disciplines covering the US, Asia and Europe."
"I am very excited to join Vodafone Group," said Pieter Knook. "I look
forward to serving Vodafone's customers with innovative Internet based services,
as well as bringing new software and services expertise to a company that is
renowned for its worldwide customer reach, mobility offerings and its focus on
high quality execution."
Vodafone's Mobile Plus strategy focuses on the company's commitment to
address fixed line revenue opportunities, develop integrated mobile and PC
offerings and create advertising revenue streams.
Cheers ~ Arne