Business Services today launched a new GPS navigation application to be
downloaded on to a range of mobile devices Ã¢â‚¬â€œ including smartphones and PDAs from
Nokia, Sony Ericsson, BlackBerry and Orange's Windows Mobile Pocket PCs and Smartphones Ã¢â‚¬â€œ providing its business customers
with a real-time, cost effective solution.
Powered by Webraska, a leading provider of GPS navigation solutions, Sat-Nav
from Orange can be used when walking, cycling or driving. Rather than having a
specific device just for this application, Sat-Nav from Orange works on a range
of mobile devices making it a cost effective business investment. All maps and
live traffic updates are held on a central server and are downloadable from the
internet via WiFi, 3G, GPRS or the Orange EDGE network onto the mobile device.
This saves precious memory space and ensures that maps and points of interest
are always up to date.
Sat-Nav allows users to save time, fuel and money by working out the most
efficient route to a destination. According to navigational analyst Canalys
"The mobile GPS navigation market is doubling year on year in EMEA. By the end
of the year 14 million Sat Nav units will have been sold in the UK of which
around 1 million will be on smartphone devices." Sat-Nav on mobile devices
means that users are free from the constraints of having a fixed device. Users
can switch modes of transports, whether it is pool, hire or their own cars and
can even get directions when walking.
"Using Sat-Nav on your mobile means businesses can save time and money.
It is easy to use and enables businesses to streamline the number of devices
they have to purchase and manage" said Gareth Williams, Group Manager
Solution Products, Orange Business Services. "The location based service
market is currently around Ã‚Â£55m and estimated to double by 2009 according to
the Yankee Group. Orange is well placed to capitalise on this opportunity
through our brand, channel reach, customer service and understanding of how
applications work in a mobile environment."
The application is quick and easy to install on a number of mobile devices
and once installed, it is easy to download routes. The detailed maps from NAVTEQ
are stored on WebraskaÃ¢â‚¬â„¢s servers and hold information on hotels, restaurants,
parking and other useful points of interest as well as speed cameras and live
traffic information. The maps are updated every three months and therefore more
up to date than standard Sat-Nav devices for which users need to buy new maps on
an annual basis.
Once each route has been downloaded, Sat-Nav from Orange
provides GPS-triggered real-time, turn by turn voice instructions, clear maps
with road names and pictograms of turns, which provide accurate directions, even
in the most built up areas. Favorite routes can be saved to mobile devices. The
real-time road traffic information allows routes to be optimized according to
traffic conditions and enables automatic re-routing should traffic conditions
Jean-Michel Durocher, Founder and EVP of Webraska, said "Working
together, Webraska and Orange have produced an application that can help you
get to wherever you need to be, by the best possible route, whether you are
in your car, walking or on a bike. It offers all the benefits of a
traditional Sat-Nav unit with real-time access to new maps and the latest
information whilst eliminating the need for expensive and bulky hardware
Sat Nav from Orange is priced at Ã‚Â£150 excluding VAT. This includes the
software license, a GPS receiver with in-car charger and a car windshield or fan
grid for the mobile device. The download of journey routes will be charged at
standard pay as you use data rates.
Real time traffic information is available
for an additional annual charge of Ã‚Â£27.59 excluding VAT. Maps for all of Europe
are also available for an additional annual charge of Ã‚Â£27.59 excluding VAT.
Cheers ~ Arne