Greenlight Wireless Corporation announced that its Skweezer technology, which
optimizes Web content for mobile devices, has been integrated into the mobile
version of Bloglines (www.bloglines.com), a free online RSS aggregator/feed reader.
Bloglines Mobile (mobile.bloglines.com) users now view "skweezed" versions of
the Web pages they access through their favorite RSS feeds. This allows
Bloglines to both accelerate download speeds and present content that is easier
to view and navigate on the small displays found on cell phones and PDAs. With
the Skweezer technology, Bloglines also provides mobile access to more content
than ever before by using Skweezer's paging feature, which allows Web pages to
load that would otherwise be too memory-intensive for most devices.
"The Skweezer technology provides a significantly improved experience for
Bloglines Mobile users by speeding download time and optimizing content for
small mobile displays," said Robyn DeuPree, Sr. Product Manager for
Bloglines, a division of Ask.com. Ã¢â‚¬Å“Our Bloglines Mobile users love the
current product, and the Skweezer technology makes the experience even
"Bloglines is the industry-leading RSS reader with a proven history of
innovation," says Joey Lynch, VP of Business Development at Greenlight
Wireless. "Once again Bloglines has taken a leadership position in the
mobile RSS space and we're very pleased to be contributing to this effort."
Skweezer's proprietary compression algorithms, developed and refined over the
past five years, significantly reduce Web content typically to 15% or less of
its original file size. This allows Web pages to load much more quickly and has
the added benefit of greatly reducing network capacity. Skweezer technology is
completely platform independent and can be used with Pocket PC, Palm, Symbian,
MS Smartphone, Blackberry, PSP2, and XHTML-based cell phone devices.
good idea to cooperate here. Unlike the::unwired - which always serves the
appropriate version for either PCs or mobile devices - most RSS feeds I'm
visiting from my Windows Mobile Pocket PCs or Smartphones, doesn't offer an
automatic device detection and serves - in most cases - the PC version of the
website. While Internet Explorer Mobile can display these web pages, it's
neither easy to read/navigate nor cost efficient and getting a "skweezed"
version makes sense.
I hope, Skweezer isn't trying to skweeze the::unwired
since we are serving a mobile device optimized version already which doesn't
needs to be skweezed again. ;-)
Cheers ~ Arne