If you are a Windows Mobile enthusiast, for sure you remember Sendo who was the first Microsoft partner who announced a Windows Mobile based Smartphone back in November 2001, long time before the first Smartphone was available. Now, after a dispute with Microsoft and the move to Nokia's Symbian based Series 60 platform and a general strategic move to low-cost handesets, Motorola announced that it is acquiring key assets from the British mobile handset maker. Motorola is purchasing Sendo's UK- and Singapore-based research and development team, design and test equipment required by that team, as well as the company's intellectual property portfolio. Financial details of the transaction were not disclosed.
Founded by CEO Hugh Brogan in 2000, Sendo Telecommunications Ltd. created a niche for itself by designing and delivering low-cost, highly customized mobile handsets for wireless operators. During 2004, the company sold approximately 5 million handsets and had more than $420 million in revenue; however, today, Wednesday, 29 June 2005, the privately held company went into administration due to financial pressures.
Sendo's core research and development team comprises approximately 200 engineers Ã¢â‚¬â€œ with nearly 170 of those based in Birmingham, UK, and the rest based in Singapore. Motorola will integrate the engineers into its Mobile Devices business while preserving the team's focus on designing solutions that enable wireless operators to deliver value-added services to consumers. In addition to the engineers, with today's transaction Motorola is acquiring the team's design and test equipment and will acquire Sendo's entire intellectual property portfolio Ã¢â‚¬â€œ including 50 existing and 40 pending patents.
"Motorola is thrilled to welcome the Sendo research and development team
and their proven expertise in designing solutions for wireless operators,"
said Ron Garriques, president of Motorola Mobile Devices. "With Motorola,
this team will have a chance to flourish and help transform the way people
experience mobile communications. Motorola has had tremendous success in
Europe over the last 18 months Ã¢â‚¬â€œ particularly because of our commitment to
helping customers deliver value-added services. We're going to keep up the
momentum Ã¢â‚¬â€œ and this team will be a vital part of that."
Under the agreement, Motorola is not acquiring the larger business of Sendo Ltd. or any of its manufacturing or supply relationships, or any of its capital or real assets, handset inventories, sales offices, liabilities or financial obligations.
Cheers ~ Arne