Finnish Nokia and German Carl Zeiss today announced that the exclusive partnership between the two companies, which has definitely resulted in some of the industry's best camera smartphones such as the Nokia N8 and the Nokia 808 PureView, has been extended. The Nokia 808 PureView, which features a large, high-resolution 41 megapixel sensor with high-performance Carl Zeiss optics and new pixel oversampling technology, which will start rolling out in select markets in May, combines Carl Zeiss optics with Nokia developed algorithms to set a new standard in high-end smartphone imaging.
"Carl Zeiss was a crucial partner in the creation of the first PureView experience," said Jo Harlow, executive vice president of Nokia Smart Devices. "The benefits of our ongoing collaboration will be more PureView innovation and further advancements in smartphone imaging in the coming months and years."
Michael Kaschke, CEO, Carl Zeiss AG: "When joining forces with Nokia in 2005, we wanted to push the boundaries of mobile photography. Looking back at seven years of successful partnership, we are proud of the innovations and outstanding products created in this shared journey. Today we are celebrating the extension of our collaboration with a new technology that sets another real benchmark in this sector."
Jo Harlow's statement is an interesting hint, that we'll see - sooner or later - PureView in Nokia's Lumia Windows Phone's as well. I was recently told that today's Windows Phone 7.5/Mango as well as the upcoming Tango platform made it more or less impossible for Nokia to implement its PureView code into Windows Phone. However, I've heard that this limitation will be removed with the upcoming Windows Phone 8/Apollo upgrade which will allows manufactures to completely replace Microsoft's camera code with something better/different. At least Nokia will be allowed to do so which is no wonder since the Finns are Microsoft's Windows Phone technology partner.
Cheers ~ Arne